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Apple Files for 'Magic Keyboard Folio' Trademark in the U.S. and Europe, wins a Design Patent for an iPhone MagSafe accessory & more

1 cover Magic Keyboard Folio


This week the U.S. Patent and Trademark Office published Apple's trademark filing for the new "Magic Keyboard Folio" introduced last week. Apple also received a Registered Trademark for Memory Looks™ and a design patent for an iPhone MagSafe Accessory.


Magic Keyboard Folio


Apple filed for the "Magic Keyboard Folio" trademark, according to the U.S. Patent and Trademark Office that published it today, though the official filing was made on October 19, 2022. Apple's new Magic Keyboard Folio was revealed during last week's press release about the newly redesigned iPad.


Apple filed their trademark under International Class 009 covering: "Computer peripherals; computer keyboards; computer trackpads; accessory for a handheld mobile digital electronic device that functions as a protective and decorative case and a stand and incorporates a keyboard and trackpad; cases adapted for computers; covers for tablet computers." Below is partial image of Apple's application.


2 x apple tm filing in-part for Magic Keyboard Folio - Oct 2022


Apple's Specimen to USPTO


The U.S. Patent Office (USPTO) defines a specimen as being an example of how a company is actually using their trademark in the marketplace with the goods or services in their application. It's what consumers see when they are considering whether to purchase goods or subscribe to services that Apple provides in connection with their trademark. Below is the Specimen that Apple provide to USPTO for Magic Keyboard Folio.


(Click on image to Enlarge) 3 Apple TM filing for  Magic Keyboard Folio


Apple also filed for the "Magic Keyboard Folio" in Europe as noted in the filing image below.


4x EU filing for Magic Keyboard Folio


Apple's "Memory Looks" is now a Registered Trademark


On October 25, the U.S. Patent office provided Apple with a Registered Trademark Certificate for "Memory Looks." Apple filed it under International Class 009 covering:  "Downloadable computer software for creating, editing, and viewing photos and videos; downloadable computer software for applying filters to change the appearance of digital images and photographs." Apple filed for the trademark in October 2021.




If you're not familiar with iOS 15's "Memory Looks" feature, then check out the quick tutorial here.


iPhone Leather Wallet – U.S. Design Patent


On Tuesday, the U.S. Patent and Trademark Office granted Apple a Design Patent for their iPhone Leather Wallet with MagSafe as noted in the patent figures presented below. The design was submitted to USPTO in 2020 with 21 designers credited for this simple design, which on paper seems to be complete overkill.


Apple's former Chief Industrial Design Officer, Jonathan Paul Ives, is listed as one of the designers as is the current Chief of Industrial Design Evans Hankey who will be leaving the company in 2023.


6.  Apple iPhone Leather Wallet with MagSafe


10.0X2 Trademarks & Designs Bar



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