It's being reported this morning that Apple CEO Tim Cook has pledged to donate to relief efforts in China’s earthquake-stricken Sichuan province, in the latest sign of goodwill from the American tech billionaire to one of the company’s largest markets.

“Apple will donate to support ongoing relief and rebuilding efforts,” Cook said on Wednesday in a post to his official account on Chinese microblogging platform Weibo. “Our hearts go out to all the families and communities affected by the earthquake in Sichuan”.

Cook’s pledge comes days after he sent his condolences and promised aid to the people of Pakistan, where floods have displaced more than 33 million residents and destroyed over a billion homes.

While Cook did not specify the amount of money Apple would donate to Sichuan, the Californian giant joins a growing list of tech companies vowing to contribute to disaster relief efforts in the southwestern province, where a 6.8-magnitude earthquake on Monday killed at least 74 people.

E-commerce giant Alibaba Group Holding, social media and video gaming powerhouse Tencent Holdings, TikTok owner ByteDance, electric vehicle makers BYD Auto and Li Auto, as well as electric car battery manufacturer CATL have each set aside 5 million yuan (US$718,000) for recovery efforts in Sichuan. For more, read the full report by the South China Morning Post.