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At yesterday's 'Code Conference' Apple's CEO responded to Google's push for iMessage to adopt the RCS Protocol

Apple introduced their new Premium 'Apple Watch Ultra' that is Aimed at the Extreme Sport and Recreational Diving Markets

1 Cover Apple-Watch-Ultra


Only second to Apple's iPhone Pro Keynote segment, the introduction of the Apple Watch Ultra was without a doubt another great segment with some real punch. Apple's bold new design and a wide range of features built for endurance, exploration, and adventure was a real eye-opener.


Apple Watch Ultra introduces a 49mm titanium case (patented) and flat sapphire front crystal that reveals the biggest and brightest Apple Watch display yet. A customizable Action button offers instant access to a wide range of useful features.


Apple Watch Ultra has the best battery life of any Apple Watch, reaching up to 36 hours during normal use. Additionally, a new low-power setting, ideal for multi-day experiences, can extend battery life to reach up to 60 hours. The Wayfinder watch face is designed specifically for the larger Apple Watch Ultra display and includes a compass built into the dial, with space for up to eight complications. Apple Watch Ultra also brings three new bands — Trail Loop, Alpine Loop, and Ocean Band — offering unique design features that provide a secure and comfortable fit for every adventure.


Apple Watch Ultra is available to order today, with availability beginning Friday, September 23.


Jeff Williams, Apple’s Chief Operating Officer: "Inspired by explorers and athletes from around the world, we created an entirely new category of Apple Watch designed for new and extreme environments — it’s the most rugged and capable Apple Watch yet. Apple Watch Ultra is a versatile tool that empowers users to push their boundaries with adventure, endurance, and exploration."


COO Jeff Williams Introduces Apple Watch Ultra



Director, Fitness Technologies Julz Arney


Julz Arney walks us through some of the key features. With a single press of the Action button, users can quickly drop a Compass Waypoint or start or view a Backtrack. An 86-decibel siren is designed for emergencies, should users become lost or injured, and can help draw attention to a location. The unique sound signature incorporates two distinct alternating patterns, which can repeat for up to several hours. The first pattern suggests distress, while the second mimics the universally recognized SOS pattern.


Apple Watch Ultra is certified to the relevant aspects of MIL-STD-810H, used for military equipment and popular among rugged equipment manufacturers. Testing includes Low Pressure (Altitude), High Temperature, Low Temperature, Temperature Shock, Contamination by Fluids, Rain, Humidity, Immersion, Sand and Dust, Freeze/Thaw, Ice/Freezing Rain, Shock, Vibration, and more.


Apple Watch Ultra is designed for water sports, including extreme activities like kitesurfing and wakeboarding, along with recreational scuba diving to 40 meters with the new Oceanic+ app. To support these underwater adventures, Apple Watch Ultra is certified to WR100. Apple Watch Ultra is also certified to EN 13319, which is an internationally recognized standard for dive accessories, including depth gauges that are relied upon by recreational divers around the world.



Mike Huish, CEO of Huish Outdoors: "We're thrilled to partner with Apple to combine our world-renowned expertise in scuba with the unique capability of Apple Watch Ultra to turn the same everyday watch into an innovative dive computer. Apple Watch Ultra users can enjoy a new and enriched experience during scuba activities." Below is a video with Mike Huish explaining his App working with the new Apple Watch Ultra. 



Apple Watch Ad: Apple Watch Ultra



Ron Huang, VP, Sensing and Connectivity on Crash Detection



For more detail, review Apple Watch 8 + SE, and Apple Watch Ultra press releases.


Review our other Reports with many other custom video clips from the Apple Event below 


8-Videos capture various key aspects and moments of the iPhone 14 Keynote that includes the surprising new 'Dynamic Island' feature & Satellite Service

Apple's next-gen AirPods Pro with Enhanced Active Noise Cancellation, Touch Control, All-New Charging Case+ in new Video


11. 2 Apple Special Event Coverage


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