The thrill of attending the opening of new Apple Store hasn’t lost its magic

Apple’s newest store in London opened this Thursday, July 28, in the city’s bustling Knightsbridge neighborhood, where UK customers and visitors from around the world celebrated with the 200-person-strong store team.

The store will host an ongoing slate of community events and seminars to help customers learn, create, and get the most out of their Apple products. Participants can find and register for events at apple.com/uk/today/collection/apple-brompton-road-presents/bromptonroad.

The store’s talented team collectively speaks 45 languages and represents 26 different nationalities.

Hundreds of visitors queue along one of London’s premiere shopping high streets before entering Apple Brompton Road.

A customer explores Apple Pencil and iPad mini at the new Apple Brompton Road in London.

Visitors in London try out the iMac 24-inch.

A customer takes a look at the iPhone lineup at Apple Brompton Road.

To view even more Photos of opening day, check out Apple’s full Press release.