Apple adds another High-Profile Executive to their Electric Vehicle Project that led Lamborghini’s Development of Chassis and Vehicle Dynamics
In late June, Patently Apple posted a report titled “Contrary to the facts known so far, Volkswagen’s CEO Bizarrely believes that Apple’s Project Titan is going to be limited to Software. Beyond pointing to Apple’s extensive patent portfolio on electric vehicle hardware systems, our report pointed to several high ranking Apple hires including Desi Ujkashevic with 31 years experience at Ford; Dr. Manfred Harrer, head of chassis development at Porsche and one of the best engineers at Volkswagen; or Dr. Anton Uselmann whose experience is in steering systems at Porsche? And the Volkswagen CEO is of the opinion that Apple needs such hires to development a new vehicle instrument cluster?
Diving deeper, it’s being reported this afternoon that Apple has nabbed a key Lamborghini executive to work on their electric car under Project Titan.
Bloomberg’s Mark Gurman reports that “Apple Inc. has enlisted one of Lamborghini’s top car-development managers in a sign that it’s stepping up work on a self-driving electric vehicle, according to people with knowledge of the situation.
The company hired Luigi Taraborrelli, a 20-year veteran of the Italian carmaker, to help lead the design of Apple’s future vehicle, said the people, who asked not to be identified because the matter isn’t public. Taraborrelli was most recently Lamborghini’s head of chassis and vehicle dynamics.
The move is another signal that Apple is committed to producing a car following years of setbacks and upheaval. With his experience, Taraborrelli becomes one of the most senior managers on Apple’s EV team and brings some exotic-car panache to the effort.”
Patently Apple searched Taraborrelli’s LinkedIn profile that has yet to list Apple as his employer, though he only left Lamborghini in May.
Taraborrelli in-part states in his profile that he led the development of Chassis and Vehicle Dynamics for the Lamborghini car's business.
Taraborrelli further described his responsibilities: “Chassis Concept Development, Car Characteristic, Overall vehicle laptime performances, Vehicle Dynamics targets, Handling & ride Characteristic, Suspension elasto-kinematics, Car Objectivation, Virtual simulation, Software coding and in-vehicle Software parametrization and calibration activities, Functional safety, Product liability.
I steer a unique and phenomenal team of engineers in the Design, Development and Sign-off of: Suspensions components, Rims & Tires, Steering and Brake system, ABS/ESC, Pedal box, Exhaust system, Fuel system, Drive-assistance systems,” and much more.
Contrary to the Volkswagen CEO, who stepped down recently. Taraborrelli's experience has nothing to do with “software.”
Review the full Bloomberg report for more on this.