The Mac Attack began with Apple’s Next-Gen M-Series Processors and Apple plans to aggressively take on Today’s PC Market Leaders
During Apple’s WWDC22 keynote on Monday, Apple’s SVP, Hardware Engineering, John Ternus, talked about how well the transition to Apple silicon has gone. Ternus stated that “With user’s blown away by the phenomenal capabilities of these new systems powered by the M1 family of chips, the Mac Business has never been stronger.” And by the looks of the graph supplied by Bloomberg above, we can see what Ternus is talking about in raw numbers.'
Business has almost doubled since 2016, and Apple is only getting started. In Q1 2022 Apple grew 18% in the U.S. PC market and is starting to edge up to Lenovo in third spot, driven by M1 shipments. Ternus went on to state that the MacBook Air was the World’s best-selling laptop followed by the second best-selling laptop, the 13” MacBook Pro.
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With Apple owning the top two best-selling laptops in the world, Apple knows that in order to beat out Lenovo and others in the future, they'll need to produce more MacBook and desktop models.
Today, Bloomberg’s Mark Gurman is reporting that his sources are claiming that Apple is planning to expand their lineup of MacBooks using its new, speedier in-house chips next year, aiming to grab a bigger share of the market.
His sources claim that “Apple is working on a new MacBook first in the form of a larger MacBook Air with a 15-inch screen as early as next spring. This would mark the first model of that size in the MacBook Air’s 14-year history.
On the other side of the spectrum, Apple is also developing what would be its smallest new laptop in years. Apple has also reportedly begun work on a new 12-inch MacBook and is considering launching it at the end of 2023 or in early 2024. If Apple moves forward with the release, it would represent the company’s smallest laptop since it discontinued the 12-inch MacBook in 2019."
The new models underscore Apple’s strategy to use homegrown processors to make gains in a market led by Lenovo, HP and Dell.
Gurman added that "Apple is also planning new high-end MacBook Pros with M2 Pro and M2 Max chips for as early as the end of 2022, though the release date may slip into early 2023. These new 14-inch and 16-inch models won’t be radically new products." For more, read the full Bloomberg report.
The Bloomberg report didn’t touch on the possibility of higher-end 27” or 32” iMacs or an upgraded Mac Pro Tower with M2 chips this time around. The news on that will likely come our way in a future Gurman report that we could look forward to.