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In Q1 2022, Apple held a Crushing Lead in the Premium Smartphone Market, outperforming all Android Phones Combined

1 x cover Apple takes 62% of premium smartphone market in Q1 2022


Yesterday Patently Apple posted a report titled “For April, Apple’s iPhone 13 Models Won the Top 3 spots Globally while the iPhone 12 beat Samsung’s high-end Galaxy S22 Ultra 5G.” Today a second Counterpoint report has surfaced covering premium smartphone statistics for Q1 2022 wherein Apple took 62% market share, leaving the Android crowd in the dust.


The new Counterpoint report this morning states that “Apple continued to lead the premium market, with 62% share for the second consecutive quarter. This was driven by the iPhone 13 series. The iPhone 13 has been the best-selling model globally each month since October 2021. This was also the highest first quarter share for Apple in the premium segment since Q1 2017.


(Click on image to Enlarge)

2 Counterpont Chart - Apple takes 62% of global premium phone market


Contrary to the decline in premium smartphone sales volume of 8% Year-over-Year, Apple actually grew it’s leadership in this category going from 57% 5o 62% as the chart above proves out.


Apple took four out of the top five premium smartphone models globally, with the base iPhone 13 model taking 23% market share. Samsung came in at a distant fifth place, with their Galaxy S22 Ultra 5G model only taking 3% market share as presented in the chart below.


(Click on image to Enlarge)

3 x top 5 premium smartphones for Q1 2022


Counterpoint’s report threw Samsung a bone by noting that “Foldables are also slowly gaining traction, dominated by Samsung.” The added that this segment had a very small base capturing only 3% of total sales volume in the premium sector. For more, read the full Counterpoint report.


On the topic of foldables, The Elec reported yesterday that Samsung Display was OCR to lessen the cost of Foldable OLED displays. 


10.0F1 - Apple Market Statistics Bar


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