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A 2022 Top 100 New Brands Report reveals that Apple has 6 Brands that made the list including ‘Apple AirTag’ and more

1 z cover Clarivate

Clarivate Plc, a global leader in providing trusted information and insights to accelerate the pace of innovation, today released the first ever Top 100 New Brands report. The report draws on data from more than 20 million new trademark applications worldwide to identify new brands which have surged into the public sphere in the last two years. These Top 100 New Brands – likely powerful brands of their sectors in the future – have demonstrated the greatest diligence in protecting and expanding their brand footprint.


The report’s analysis highlights the industries that are hotbeds of brand activity and illuminates the new forms that new brands can take in the rapidly shifting global brand landscape. 


Europe and the United States have long been the epicenter of global brand creation and activity thanks to their large consumer markets, and this is reflected in the Top 100 New Brands 2022 list. Europe is home to 50 listed brands and the United States home to 21. Brands from Mainland China comprise 23 of the Top 100 list, marking a major step in the evolution of global brand strategy from Mainland Chinese businesses, according to the report.


Robert Reading, Head of Content Strategy, Clarivate said, “Top 100 New Brands 2022 from Clarivate spotlights the uncharted territory of the new brands space. Drawing on our unique and industry-leading collection of intellectual property content, we calibrate a new brands ‘brandscape’ for the very first time – a fascinating mix of brand-new brands, and those arising from corporate mergers, re-branding and brand line extensions.”


Other key findings in the report include:


  • COVID-19 vaccine makers feature prominently in the Top 100 New Brands 2022 list, including BioNTech’s COMIRNATY; six out of the 15 pharmaceutical brands on the list are COVID-19 vaccines.
  • Some notable brand owners have multiple Top 100 New Brands on the list: Technology company Apple owns six: APPLE AIRTAG, APP CLIP, APPLE FITNESS+, APPLE ONE, APPLE WATCH STUDIO and ICLOUD+; and French sports brand Decathlon has four: CORENGTH, KIMJALY, KUPIMA, and TAMAHOO. COVID vaccine manufacturers BioNTech and Novavax both have multiple entries on the list.
  • Entertainment and technology brands feature strongly on the list: from video game playing franchise Medabots, LELLOBEE, an edutainment series for children, and Nordic streaming service VIAPLAY, to social media phenomenon TikTok.


For more on this, you can apply to access the full report on the top 100 new brands for 2022 here.


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