The iPhone 13 Expanded Apple's North American Shipment Leadership in Q1 by a Healthy Margin
On May 02, Patently Apple posted a smartphone statistical report based on U.S. shipments. Today a new statistical report has emerged covering smartphone shipments in North America where Apple's market share expanded, though the stats for Canada and Mexico weren't highlighted.
According to Canalys, North American smartphone shipments reached 39.0 million units in Q1 2022, up 3.7% year on year. Apple grew 19% to achieve a 51% market share, powered by the strong performance of the iPhone 13.
Canalys Analyst Brian Lynch: "The North American smartphone market has been buoyed by Apple’s strong growth. This quarter, the iPhone 13’s high popularity was the key driver. With global demand more uncertain, Apple has shifted more devices back into North America after prioritizing other regions in Q4 2021, allowing it to greater fulfill demand and deliver on backorders from the previous quarter. In addition, the launch of the latest edition of the iPhone SE offers an affordable option for many of North America’s fiercely loyal iOS users. Despite not being mmWave-enabled, carriers’ increasing investments in C-band and sub-6GHz spectrums will open the door for the iPhone SE’s market growth in the coming quarters."
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Samsung was only up 1% to take a 27% market share. Motorola defended its strong Q4 2021 performance, which saw its focus on taking over LG’s former carrier slots and supply capacity pay off. TCL and Google completed the top five, with 4% and 3% market shares respectively.
Google is on the offensive to take market share, building on its wide carrier presence and unprecedented investment in the Pixel brand, both on traditional advertising campaigns and a new NBA partnership. It focused on the Pixel 6 in Q1 but will look to expand further in the rest of the year, with a recently launched portfolio including the upcoming Pixel 7 flagship, affordable Pixel 6a, Pixel Watch and Pixel Buds." For more on this, read the full report by Canalys.