While China's Smartphone market could drop 20% in Q2 due to a Spike in new COVID cases, Apple may actually see growth
It's being reported today that China’s recent surge in COVID cases threatens to hurt sales of handsets in the world’s largest smartphone market if it’s not contained, but U.S. giant Apple could still hold up well, analysts told CNBC.
On Wednesday, China reported more than 20,000 COVID infections with the majority in the mega city of Shanghai. Authorities there have imposed strict lockdown measures in the city, threatening logistics and consumer spending.
Neil Mawston, executive director at Strategy Analytics, forecasts a 20% year-on-year decline in the second quarter for smartphone shipments.
Neil Shah, partner at Counterpoint Research told CNBC smartphone sales for April and May could fall 12% to 13% year-on-year.
However, Apple could fare quite well. Shah added that "Apple could see a decline of around 4% to 5% in shipments in the second quarter, but that is partly seasonal as the effect of brand new product releases wears off." Seasonality was pointed out in Patently Apple's March 28 report titled "As Apple enters calendar Q2, normal Seasonality is set to begin with a little extra pressure due to China other external factors."
CNBC further noted that "Apple continues to take advantage of the decline of Huawei in the premium end of the market, according to both Shah and Will Wong, research manager at IDC. Huawei’s smartphone business has been crippled due to U.S. sanctions cutting off the tech giant from key components like cutting-edge chips.
Wong said Apple could actually see positive growth in the second quarter “amid the decline of Huawei and the lack of strong high-end competitors.”
Mawston said he expects Apple to actually grow its overall market share in China in 2022 “as its loyal, affluent fans upgrade to new or more affordable 5G models.”
China’s smartphone shipment decline in the second quarter will be “mainly due to the weaker momentum of the Android market,” IDC’s Wong said.
“The Android segment in China remains a brutal marketplace, with half-a-dozen brands (like Xiaomi) fighting fiercely on price for a piece of a shrinking Android pie,” Strategy Analytics’ Mawston said. For more, read the full CNBC report.
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