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In 2021, Apple's iPad dominated the Asian/Pacific Tablet Market

1 cover iPad


According to a new IDC report, the tablet market in the Asia/Pacific (including Japan and China) region posted a 12.9% year-over-year (YoY) increase in 2021, reaching 56.4M units. Tablet shipments are expected to grow by 1.5% in 2022 as supply improves and robust demand continues.


The IDC chart below shows that Apple grew 11.2% from 2020 to 2021. Apple held 38.4% market share, clearly ahead of Samsung that was in second place with 14.3%.


(Click on image to Enlarge)

2 Tablets  tablet market 2021 Asia - Pacific IDC chart


Consumer shipments grew by 20.7% YoY in 2021, totaling 43.0M units. “Many countries in the region had gone through different levels of lockdowns throughout 2021. With the e-learning, home entertainment and working-from-home needs triggered by the pandemic, the demand for tablets continued. The commercial market increased by 6.5% YoY in 2021.


The tablet market in Asia/Pacific will reach 57.2M units in 2022, with pandemic-driven purchases driving consumer demand in the first half. The supply side is also expected to improve in the region, benefiting from the entry of new vendors and the improved supply situation of other major vendors. For more, review the full IDC report.


10.0F1 - Apple Market Statistics Bar


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