Apple, the undisputed Worldwide leader in Tablets in Q1, also shipped more than double all Chromebooks shipped in the quarter
Apple's CFO Luca Maestri stated during Apple's Financial Conference Call on Thursday: "We grew in each of our product categories except iPad, which remains significantly supply constrained throughout the quarter." Maestri later added that "iPad revenue was $7.6 billion, down 2% year over year (YoY) due to continued supply constraints." While revenue was down 2% YoY, a new report by IDC shows that Apple's Yoy growth was down 4.6%.
Although Apple was slightly down from Q1 2021, iPad shipments were still industry leading with 12.1 million units shipped compared to second place Samsung with 8.1 million units shipped, as per IDC's chart below.
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The IDC report failed to provide an iPad device breakdown to help us understand the successes within the product mix.
Overall, the IDC report states that worldwide tablet shipments reached 38.4 million units during the first quarter of 2022 (1Q22), posting a decline of 3.9% year over year as demand slowed. Aggressive purchasing of devices in 2020 and 2021 led many users to hold onto their recently purchased tablets.
The report further noted that Chinese smartphone vendors realme, OPPO and Xiaomi are now entering the "emerging markets' tablet sector and while shipment volumes are low, they're expected to continue to grow over time that could affect market players like Samsung and Amazon. "These vendors will take advantage of their existing channel presence to build an ecosystem where consumers possess multiple products of the same brand, just like Apple," according to Anuroopa Nataraj, senior research analyst with IDC's Mobility and Consumer Device Trackers.
For more on this report that also covers Chromebook statistics, read the full IDC report.
Chromebook shipments pale in comparison to those of tablets. For instance, Lenovo was the number one Chromebook vendor in Q1 with 1.2 million units sold. That's approximately 10% of Apple's iPad shipments for the quarter. In fact, the entire Chromebook market in total shipped 5.1 million units in Q1 which is less than half of iPad Shipments for the quarter.