A new Analytical Report states that Apple's iPhone 13 models have the largest share for a new lineup in years
Yesterday Patently Apple posted a report titled "Global Smartphone Shipments fell by 11% in Q1 2022 with only Apple and Samsung bucking that trend." In a new analytical report published today we learn part of Apple's Quarterly strength appears to have come from the strength of iPhone 13 sales.
A new report by Consumer Intelligence Research Partners (CIRP) states that "iPhone 13 models have largest share for a new lineup in years In the March 2022 quarter in the US, Apple saw its new iPhone 13 models deliver some of the best results in many quarters.
- The current flagship model line, including iPhone 13, 13 Pro, 13 Pro Max, and 13 mini, had the largest share of US sales in several years
- iPhone 13 had the largest share for a single model in several years
- iPhone mini models continue to attract only a very small share of buyers
- Buyers now keep their previous phone for a shorter period of time, reversing a long-time trend.
In the March 2022 quarter, the four iPhone 13 models together had 71% of total US sales as the chart below presents.
The new iPhone 13 models have remained steady over the first two full quarters after launch. In contrast, the then-new iPhone 12 models had only 61% of sales in the year-ago March 2021 quarter.
Among all individual models, the iPhone 13 had the largest share of any single model, with 38%, which was the largest share for any single model in many quarters. In the year-ago March 2021 quarter, the year-old iPhone 11 had the largest share, at 24%, while the iPhone 12, comparable to the current iPhone 13, had 22% of sales. The iPhone 13 share of 38% in this quarter nearly doubles last year’s iPhone 12 share.
Conversely, iPhone mini models continue to attract few buyers. iPhone 13 mini and 12 mini models each had 3% of total sales. These shares are comparable to the shares for mini models in the December 2021 and March 2021 quarters."
For more on this, read the full CIRP report. Our report is based on the "complementary" copy sent to us by CIRP within that last hour.