Counterpoint releases one infographic each quarter to summarize the smartphone market activities in a single quick view. Apple was the leader in Q4 2021 shipments Globally with strength in North America, Asia and Europe though weak in Latin America (LATAM), Africa and the Middle East (MEA).
A few quick observations on the smartphone market for Q4 2021:
- The global smartphone market grew 9% QoQ but declined 6% YoY in Q4 2021, clocking shipments of 371 million units, down from 396 million in Q4 2020.
- Apple surpassed Samsung to become the top smartphone vendor in Q4 2021, shipping 81.5 million units.
- Xiaomi shipped 45 million units in Q4 2021, up 5% YoY. It grew marginally despite facing severe component shortages.
- Samsung shipped 69 million units in Q4 2021, up 10% from Q4 2020, mainly due to increased demand for its smartphones from mid-tier A and M series.
- vivo declined 12% YoY to 29.3 million units in Q4 2021 with its market share reaching 8%. Notably, vivo lost the number one spot to Apple in China in Q4 2021.
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Going into Q1 2022 Apple has opened a new store in Abu Dhabi to continue their advances in the middle east while announcing the launch of inaugural entrepreneur camp for Hispanic and Latin Founders from nine app companies from the US, Brazil, Guatemala, and other regions to build on their efforts in Latin America.
This week Apple will be introducing their next-gen iPhone SE and likely at a lower price point which will be the fastest way to attract more buyers in the Middle East, Africa and Latin America.