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In order to retain their iPhone display business with Apple, Samsung is considering a legal strategy against OLED display competitors

1 x cover iPhone OLED display

 

Patently Apple posted two reports in January pointing to Apple exploring the use of more OLED displays from Chinese Vendors such as BOE and Star Optoelectronics Technology (CSOT) in the not-too-distant future. Today we're learning that Samsung Display isn't taking this news lightly and is considering legal action against their Chinese competitors.

 

According to a new Korean report, Samsung Display executive vice president Choi Kwon-young said during their conference call for the fourth quarter that the company "will utilize its patents in various ways,” in response to a question posed by an analyst on how the display panel maker plans to react to the expanded competition in the small- to mid-sized OLED market."

 

Choi didn’t elaborate further, but people familiar with the matter told The Elec that it could signal that Samsung Display could file patent lawsuits against its rivals such as BOE, LG Display and others in order to protect their iPhone orders from Apple.

 

One of the people familiar with the matter said it was unlikely that Samsung Display will file patent lawsuits immediately against its competitors, as it has more to lose than gain being the largest vendor in the mobile OLED sector.

 

However, the company is likely evaluating various strategies amid the increasing competition in the mobile OLED space, including the use of patent trolls or non-practicing entities (NPE) to file the law suits. For more on this, read the full report by The Elec.

 

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