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Apple won a Design Patent for their new in-store iPhone Display Unit with MagSafe and filed trademarks related to Business & Music

1 cover - New Retail Store iPhone Stand with MagSafe

(Click on image to Enlarge)


Last summer Apple introduced a new iPhone display unit with a MagSafe stand at the Apple Park Visitor Center in Cupertino, as presented in our cover graphic. The concept was to be tested out before Apple Stores in the U.S. and beyond would adopt the new retail store display units. While my local store has yet to utilize these new stands, perhaps your local store does. Yesterday the Hong Kong Patent Office granted Apple a design patent for the new iPhone stand. In addition, our report covers two new trademark filings related to business and music.


Unlike "patent applications" that provide the public with an abstract, summary and details of an invention, design patents published around the world are limited to only providing the public with design patent figures. No additional specifics of the design are made available.


Granted Design Patent for an iPhone Display Stand with MagSafe


The Hong Kong Patent Office issued Apple design patent number 2119034.7 yesterday, Friday February 25, 2022. The Registration (granted design patent) form in-part presented below only presents basic information.


(Click on image to Enlarge)

2 Hong Kong Granted Design Patent Registration form in-part issued Feb 25  2022


Apple filed their design patent under Locarno Classification 20-02 which covers "Display and Sales Equipment."


Below are three groups of design patent figures of the new stand with MagSafe. As you'll notice below, the design patent illustrates individual stands versus using a "riser" grouping iPhone stands together as presented in our cover graphic.  


3 Next-Gen Apple Store iPhone Stand with MagSafe
3 Next-Gen Apple Store iPhone Stand with MagSafe
3 Next-Gen Apple Store iPhone Stand with MagSafe


Trademark Filing: "Apple Messages for Business"


In other Apple Intellectual Property (IP) news, Apple filed for two new trademarks earlier this month. The first trademark was filed for in the U.S. for "Apple Messages for Business" under number 97274998 as shown in-part below.


6 x Apple Trademark Filing in-part for - Apple Messages for Business


Apple filed for this trademark under International Classes 038 and 042 as presented below:


Class 038: "Communication services, namely, transmission of text, data, images by wireless communication networks and the internet; electronic messaging and wireless digital messaging services."


Class 042: "Application service provider featuring application programming interface (API) software for transmission of text, data, and images by wireless communication networks and the internet; application service provider featuring application programming interface (API) software for electronic messaging and wireless digital messaging services; data encryption services; computer services, namely providing information in the field of software development and design."


Apple Specimen


The U.S. Patent Office defines a trademark "Specimen" as being an example of how a company is actually using their trademark in the marketplace with the goods or services in their application. It's what the public sees when they are considering whether to purchase goods or subscribe to services that Apple provides in connection with their trademark.


Apple's trademark Specimen for "Apple Messages for Business" is extraordinarily detailed. Below is a Scribd document of the full Specimen that Apple provided to USPTO.


Apple Specimen for Trademark - Apple Messages for Business by Jack Purcher on Scribd


Trademark Filing: "Country Risers Radio"


7 Apple TM Filing for 'Country Risers Radio'


Lastly, Apple has filed for the trademark "Country Risers Radio" in Europe. Apple filed their trademark in London under number 018657434. Apple filed their trademark under International Class 041 as presented below:


Class 041: "Entertainment services, namely providing an ongoing radio program in the field of music; production and distribution of radio programs and sound recordings in the field of music; provision of information relating to music; entertainment services, namely curating songs for music playlists; entertainment services, namely compiling and publishing music playlists; providing non-downloadable customized music playlists via the internet and other communications networks; selecting non-downloadable music recordings to create musical playlists for others and publishing those musical playlists; providing an entertainment website portal in connection with links to musical sound recordings; provision of live entertainment, namely, musical performances."


11. Trademarks & Designs Bar


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