Late last week Apple filed for new trademarks covering ProRes and Apple Pro Stand. Apple filed for the ProRes trademark in the U.S., Europe and Hong Kong.

Apple Pro Stand

(Click on image to Enlarge)

Apple filed their trademark specifically under International Class 009 covering: "Stands adapted for computer monitors."

Apple's Specimen to USPTO

The U.S. Patent Office defines a specimen as being an example of how a company is actually using their trademark in the marketplace with the goods or services in their application. It's what consumers see when they are considering whether to purchase goods or subscribe to services that Apple provides in connection with their trademark. Below is the specimen for "Apple Pro Stand."

(Click on image to Enlarge)

ProRes

(Click on image to Enlarge)

Apple filed their trademark specifically under International Class 009 covering: "Downloadable or recorded computer software for modifying image, video and other file content and for converting such content into different formats; downloadable or recorded computer software for video and motion picture production; downloadable or recorded computer software for post-production finishing and mastering of video and motion pictures; downloadable or recorded computer software for creating, viewing, broadcasting, and editing video and audio recordings and motion picture films; downloadable or recorded computer software for authoring, downloading, transmitting, distributing, viewing, editing, compressing, extracting, encoding, decoding, playing, storing and organizing audio, video, still images and other multimedia content and digital data."

Apple's Specimen to USPTO

(Click on image to Enlarge)

ProRes Euro Filing

(Click on image to Enlarge)

Apple uniquely filed their trademark specifically under International Class 042 differing from their U.S. filing. Class 042 covers: 

"Design and development of computer hardware, software, peripherals, and computer and video games; computer hardware and software consulting services; computer programming; design of computer databases; electronic data storage; cloud computing services; rental of computer hardware, software, and peripherals; providing online non-downloadable software; consultation services for developing computer systems, databases and applications; computer security and data security consultancy; data encryption services; providing computer hardware or software information online; maintenance, repair and updating of computer software and applications; technical support services, diagnosing and troubleshooting of computer hardware and software problems, and computer help desk services; website creation, design, and maintenance services; website hosting services; providing search engines for obtaining data via the internet and other electronic communications networks; creating indexes of online information, sites and other resources available on the Internet and other electronic communications networks; cartography and mapping services; scientific and technological services; industrial design services; industrial analysis and research services; information, advisory and consultancy services relating to all the aforesaid; providing an Internet portal allowing users to preview and download electronic books, publications, and other documents; rental of web servers; recovery of computer data; application service provider (ASP) services featuring computer software; application service provider (ASP) services featuring computer software to enable accessing, viewing, annotating, storing, editing, downloading, displaying, sharing, and distributing electronic media, images, audio, video, data, information and documents over the internet or other communications network; software as a service (SAAS) services featuring computer software; software as a service (SAAS) services featuring computer software to enable accessing, viewing, annotating, storing, editing, downloading, displaying, sharing, and distributing electronic media, images, audio, video, data, information and documents over the internet or other communications network; providing temporary use of software via computer networks and global communication networks; providing temporary use of on-line non-downloadable software for accessing, viewing, annotating, storing, editing, downloading, displaying, sharing, and distributing electronic media, images, audio, video, data, information and documents over the internet or other communications network; computer services, namely, hosting on-line web facilities for accessing, viewing, annotating, storing, editing, downloading, displaying, sharing, and distributing electronic media, images, audio, video, data, information and documents over the internet or other communications network."

Apple also filed ProRes in Hong Kong under application 305871790. Apple filed it under class 042 which is covered above.

It should be noted that international trademark classes that Apple files their trademarks under are important, as the trademark registration will only protect those classes that have been identified in their original application. In a legal battle, the classes filed for originally could make or break a legal case.