On this New Year's Eve in China, major manufacturers have welcomed the arrival of the Year of the Tiger in various forms. On Apple's homepage in Hong Kong and Mainland China, little tigers randomly drop when users scroll down the homepage. Apple also posted Shot on iPhone 13 Pro | Chinese New Year - The Comeback, and "how it was made" videos as presented below.

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Apple also launched a special version of the AirPods Pro for the Year of the Tiger, priced at 1,999 yuan (US$314). Apple said that after the official design was first launched in the Year of the Ox, it continued to make a unique mark for the Year of the Tiger, bringing a special engraving on the AirPods Pro charging box, as well as an exclusive logo on the outer packaging.