Apple has reportedly told Component Suppliers that iPhone 13 demand has slowed nearing the holidays
Despite Apple having an increase in market share in the U.S. for Q3, having a blowout October in China followed by fantastic 'Single's Day' sales in China in early November, Bloomberg is claiming that Apple has told component suppliers that sales of iPhone 13 are slowing – even though the suppliers would know that fact if true.
The Bloomberg report notes that "The company is still on track for a record holiday season, with analysts projecting a sales increase of 6% to $117.9 billion in the final three months of the calendar year. But it won’t be the blockbuster quarter that Apple -- and Wall Street -- had originally envisioned.
Shortages and delivery delays have frustrated many consumers. And with inflation and the omicron variant bringing fresh concerns to pandemic-weary shoppers, they may forego some purchases.
During Apple’s last earnings call in October, Chief Executive Officer Tim Cook said that demand for new products was “very robust” -- fueled by interest in the latest iPhones, iPads and other devices -- and that the company was on track for a record holiday quarter. It had sales of $111.4 billion in the year-earlier period." Read more on this at BNN Bloomberg.
Despite sales having been strong in October and spilling over to November in China, magically consumers, according to Bloomberg, are now concerned over inflation and the omicron variant that wouldn't affect online sales in the least.
Only time will tell if Bloomberg's sources got this one right considering that Wall Street boosted AAPL on Tuesday for being a safe haven over market uncertainty due to the omicron COVID variant.
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