The motive behind Epic Games attack against Apple and Google App Stores is revealed as being the rush to Lead the coming Metaverse
Yesterday Patently Apple posted a report titled "Epic Games CEO Renewed his attack against Apple and Google at a Conference in Seoul Korea Today." Today we're learning more as to why Epic Games CEO Tim Sweeny has been railing and testifying against Apple and Google's respective App Stores.
The Epic Games CEO has his eyes set on the coming 'Metaverse.' Sweeny state at a conference in Seoul on Tuesday that "Over the coming decades, the metaverse has the potential to become a multitrillion-dollar part of the world economy. The next three years are going to be critical for all of the metaverse-aspiring companies like Epic, Roblox, Microsoft and Facebook," he said in an interview after the conference. "It’s kind of a race to get to a billion users, whoever brings on a billion users first, would be the presumed leader in setting the standards."
It's clear that the rules from Apple and Google App stores could be a roadblock for Epic Games and others. We can now see the motive behind the "Metaverse" players, (Epic, Microsoft and Facebook) attacking Apple and Google by pushing antitrust bodies in Europe, the U.S. and now Korea to break the hold that Apple and Google now hold over these companies.
Our view on this is repeated in the Bloomberg report: "For Sweeney, the legal and rhetorical battle with mobile giants Apple Inc. and Alphabet Inc.’s Google over their locked-down app stores and payments is at least in part motivated by his aspirations for the metaverse and ensuring there’s a fair playing field for the companies competing to create it.
Epic’s metaverse strategy has two prongs: first is expanding Fortnite from a game with 60 million monthly active users to an experience that could reach a billion in the future, the CEO said. Complementary to that, the company wants to capitalize on its content-creation tools like the Unreal Engine for 3D graphics, “enabling all of the companies throughout the industry to have a real-time 3D presence.” On that front, Epic will face stiff competition from Nvidia Corp., whose CEO is similarly optimistic. Nvidia Joins Zuckerberg in Betting Metaverse Is Next Big Thing.
Even if Epic doesn’t build the definitive metaverse, Sweeney wants its software tools to provide the building blocks, offering carmakers as an example: they can use Unreal to visualize their products in design and manufacturing processes and later to produce digital advertisements. Fortnite added a Ferrari that players can drive in the game this July. For more, read the full Bloomberg report on BNN Bloomberg.