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Apple's Reimagined Store in Los Angeles Officially Opened Yesterday with Apple's CEO & VP of Retail Deidre O'Brien in attendance

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Apple’s CEO, Tim Cook (center right), and senior vice president of Retail + People, Deirdre O’Brien (center left), join team members to welcome the first customers at Apple The Grove.


Yesterday morning Patently Apple posted a report titled "Ted Lasso Cast Members attended a special Q&A event at Apple’s newest retail location at The Grove in L.A. yesterday." The event was held on Thursday, the day before the L.A. Store was scheduled to officially open.


The entirely of the reimagined Apple The Grove opened yesterday at the popular shopping destination in Los Angeles. Located in the heart of the open-air plaza, the brand new store is nearly twice the size of the original building and was redesigned to be a new gathering place for the Los Angeles community to discover Apple’s products and services, get support, and participate in free Today at Apple sessions or popular Photo Walks at The Grove.


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2 Apple_The-Grove_Mirror_The building’s mirrored ceiling enhances the soaring interior of the store.


In time for the holiday season, participants can take a festive walk to familiarize themselves with iPhone 13 Pro features, including how to take stunning macro photos using the Ultra Wide camera, record video with Cinematic mode, and shoot with all-new Photographic Styles. Customers can register at


(Click on image to Greatly Enlarge)

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The newly redesigned Apple The Grove is now open to customers, and is nearly twice the size of the original.


For a few more photos, see the Apple press release.


10.0F - Apple News


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