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This Week in Trademarks: Apple's Latest version of MagSafe was given 'Registered' Status while filing for the figurative version of Apple AirTag +

1 X Cover MagSafe TM + Report

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This was a busy week for Apple legal. They filed a series of trademark applications in the U.S. and Hong Kong for various versions of AirTag. Apple also filed for two additional trademarks in Hong Kong covering ShazamKit and "All Access."  Further, Apple filed for the "A15 Bionic" trademark and the U.S. Patent and Trademark Office issued Apple a certificate of registration for their latest version of "MagSafe" that will cover MagSafe 3 which they applied for originally in October 2020.  

 

A Series of "AirTag" Trademarks

 

Apple filed for a series of five trademark applications covering figurative and non-figurative versions of "AirTag" in the U.S. with an additional four applications for this same trademark filed in in Hong Kong. Below is an image of an application in-part covering just one of their applications filed with the U.S. Patent Office this week.

 

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2A final - AirTag TM application in-part image

 

AirTag, Figurative trademark filing #97091212 was filed on October 25 under international claim 018 covering "Leather carrying cases, leather straps, leather key cases, luggage tags."  

 

The "figurative" version of the trademark included the bitten Apple as presented in the image found in Apple's trademark application.

 

2B AirTag with figurative Apple

 

Apple Specimen

 

The U.S. Patent Office defines a specimen as being an example of how a company is actually using their trademark in the marketplace with the goods or services in their application. It's what consumers see when they are considering whether to purchase goods or subscribe to services that Apple provides in connection with their trademark.

 

Below is the specimen supplied by Apple to USPTO showing the retail box of a Leather Loop with the figurative Apple AirTag trademark they're filing for.

 

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3 Apple Specimen of Figurative trademark AirTag on Retail Packaging

 

Apple also filed for the figurative trademark in Hong Kong under application #305784201 under a wider range of international classes that include 009, 014, 018, 038 and 42. The coverage of each is ridiculously too long to include in this report. In general, Class 009 covers all-manor of current and future Apple hardware from iPads to smartglasses and televisions. Class 14 basically covers ring chain, key rings and watch straps. Class 018 basically covers leather straps and cases. Class 038 basically covers telecommunications, electronic data transmission, wireless communications. Class 042 basically covers design and development of computer hardware, software and peripherals.

 

Also filed in Hong Kong were two trademark applications for "Apple AirTag" (#305780250 and #305784959) along with one for "AirTag" without the prefix "Apple" under application #305777498.

 

A Second "figurative trademark" application was filed in the U.S. under application # 97091167 under international class 014: "key rings; key chains." This trademark covers a second style of AirTag for "Leather Key Ring" as illustrated in the Specimen filed with USPTO as presented below.

 

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4 Apple AirTag Leather Key Ring retail packaging example

 

Non-Figurative Trademarks for AirTag

 

Apple also filed a series of non-Figurative trademark application for AirTag in both the U.S. and Hong Kong.

 

U.S. #97086250 – Apple AirTag filed under international class 014: "Key chains, key rings."

U.S. #97086499 – Apple AirTag filed under international class 018 covering: "leather carrying cases, key cases, leather straps, leather key cases, luggage tags."

U.S. #97089409 – Apple AirTag filed under international class 009 covering: " Radio transmitters and receivers; wireless communication devices for the transmission of data and audio; downloadable computer software for locating, monitoring, and tracking the position of objects and other electronic devices; peripheral devices for computers, mobile telephones, and mobile electronic devices, namely, electronic tags used for locating, monitoring, and tracking the position of objects and other electronic devices; wearable computer peripherals used for locating, monitoring, and tracking the position of objects and other electronic devices; electronic tags for goods; lanyards for mobile digital electronic devices and wearable electronic devices; carrying cases for wearable computer peripherals used for locating, monitoring, and tracking the position of objects and other electronic devices; carrying cases for electronic tags for goods."

 

Other Trademarks filed in Hong Kong this Past Week

 

This week Apple Inc also filed for the trademarks "All Access" #305777551 under international class 009 covering "Software for control, customization, and performance of virtual software instruments and audio effects; software for operation of MIDI and USB controllers; software for customization and control of guitar sounds, software for amplifier simulation, audio effects, and tone shaping; software for controlling and mixing audio signals; software for monitoring MIDI inputs, processor usage, and memory allocation; software for instrument tuning; software for editing, enhancing, mastering, manipulating, storing, organizing, mixing, producing, and broadcasting audio recordings; software for playing and recording audio."

 

This figurative trademark is presented in the graphic image below.

 

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5 Apple TM images - All Access & ShazamKit

 

Apple also filed for the "ShazamKit" trademark (illustrated above) under application #305787000 in Hong Kong. Apple filed it under international classes 009 and 042.

 

International Class 009 in this covers: "Computer software; computer software used in developing other software applications; application development software; computer software for audio and music recognition and identification; databases containing downloadable recorded music files; downloadable audio, video and multimedia content; computer software enabling viewer of radio, television or streaming programs or audio visual entertainment or information content to access, online or via mobile phone or computer, interactive audio and visual entertainment or information content or retail service providers; software for accessing information relating to music and audio and visual content; software enabling discovery, interaction with, and sharing of audio, video, printed multimedia or augmented reality content."

International Class 042 in this case covers the basics of: "Design and development of computer hardware and software; design and development of computer hardware and software used in developing other software applications; non-downloadable application development software; non-downloadable computer software used in developing other software applications."

 

Apple's latest Version of "MagSafe" is now a Registered Trademark

 

With MagSafe returning to the latest MacBook Pro models powered by both M1 Pro and M1 Max, it was important for Apple to update their trademark for MagSafe and below is an image of the certificate #6,541,201 officiating the trademark being given "Registered" status, commonly seen on trademarks as "RTM" or simply as an "R" in a circle as shown in our cover graphic.

 

6 Apple RTM certificate for MagSafe

 

Apple filed their latest version of the MagSafe trademark under International Class 009 covering: "charging mats for use with computers, mobile telephones and smart watches; charging docks for use with computers, mobile telephones and smart watches; charging apparatus for use with computers, mobile telephones and smart watches; adapters for use with computers, mobile telephones and smart watches; mobile phone chargers; mobile phone charging cases; smart watch charger; wireless chargers; wireless charging cases for mobile phones; cases adapted for mobile phones; cell phone cases; cell phone covers; computer cases; accessories and parts for computers, mobile phones, and smartwatches; cases specially adapted for electronic equipment, namely, mobile phones, smartphones, cell phones, earphones, tablets, computers, and portable handheld devices."

 

A15 Bionic Trademark Application

 

And lastly, Apple Inc filed for the "A15 Bionic" trademark this week under application 97093292 as presented in-part below.

 

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7 final X- A15 Bionic TM application in-part

 

Apple filed for their trademark under international class 009 covering: "Computer hardware, namely, integrated circuits and computer chips."

 

On September 14, 2021 Apple launched their "A15 Bionic" 64-bit ARM-based system on a chip (SoC) to power this year's iPhone 13 and 13 Mini, iPhone 13 Pro and 13 Pro Max, and the 2021 iPad Mini.

 

It should be noted that international trademark classes that Apple files their trademarks under are important as the trademark registration will only protect those classes that have been identified in their original application. In a legal battle, the classes filed for originally could make or break a legal case.

 

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