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While Apple's newly designed MacBook Pro with first-to-market M1 Pro and M1 Max processors were the stars of today's event, Apple also introduced AirPods 3 with spatial audio, new color options for HomePod mini, new Siri driven Apple Music voice plan and updates to a series of key pro apps.

Apple's leadership in the TWS market continues and about to widen with the release of their new AirPods 3 introduced today with industry-leading sound via spatial audio, longer battery life and an all-new design.

By combining the power of the H1 chip with an Apple-designed acoustic system, the new AirPods use computational audio to deliver breakthrough sound with Adaptive EQ. Users can enjoy spatial audio featuring Dolby Atmos in Apple Music, movies, and tv shows, along with dynamic head tracking, across Apple devices. The new AirPods are resistant to sweat and water, and feature a force sensor for easy and intuitive control of music and phone calls. The extended battery life enables up to six hours of listening time1 and up to 30 hours of total listening time with the convenient charging case.

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AirPods (3rd generation) join the world’s most popular family of headphones and are available to order starting today, and in stores beginning Tuesday, October 26. For more on AirPods 3, Read Apple's full press release.

Apple introduced HomePod mini in Bold new Expressive Colors

Apple today introduced HomePod mini in three bold new colors — yellow, orange, and blue — giving users more ways to express their personality and style in any space. At just 3.3 inches tall, HomePod mini offers a great music-listening experience, the intelligence of Siri, and smart home capabilities, with privacy and security built in. Its seamless integration across Apple’s products and services make HomePod mini the ultimate smart speaker for anyone with an Apple device. HomePod mini will be available in these new colors, along with white and space gray, with color-matched details throughout, including the tinted touch surface, mesh fabric, volume icons, and woven power cable, starting in November for just $99.

Bob Borchers, Apple’s vice president of Worldwide Product Marketing:  "HomePod mini sounds incredible, and with access to more than 90 million songs in the global Apple Music catalog and deep integration with your Apple devices, it’s the must-have smart speaker for iPhone users. With new vibrant colors, HomePod mini fits in even more places and delivers amazing sound, the power of Siri, and simple and secure smart home controls, all while protecting your privacy."

Beyond adding bold colors to the HomePod mini line-up, Apple added additional features as follows:

• Expanded multi-user voice recognition: Starting later this year, Siri is expanding support for multi-user voice recognition to all regions where HomePod mini is available so everyone in the home can enjoy music tailored to their taste profile, access their own playlists, use Personal Requests, and more.
• Automatic Siri volume: Siri will also automatically adjust the speaking volume on HomePod mini based on the room environment and volume of the user.
• More diverse voice options for Siri: Siri now includes more diverse voice options for English speakers in the US, so users can choose the voice that speaks to them right from the start when they set up their device. 
• Elevate sound on Apple TV 4K: Users can pair HomePod mini to Apple TV 4K for a powerful sound experience with great range and high fidelity. Using computational audio, HomePod mini constantly analyzes the audio and models the performance to deliver crystal clear dialogue.
• Apple TV controls: Together, Siri and HomePod mini power new ways for users to interact with Apple TV. For example, users can ask Siri to turn on Apple TV, start a show or movie, and control playback.
• Fun sounds: Ask Siri on HomePod mini what various animals, instruments, or vehicles sound like and Siri will play a fun, high-fidelity sound. 
• New ways to control smart home devices: Siri can control smart home accessories at specific times, so Siri can turn off the lights in 10 minutes or turn on the porch lights at sunset.
• Find My: Ask Siri on HomePod mini to help locate a misplaced iPhone, iPad, iPod touch, Mac, Apple Watch, or AirTag by playing a sound to pinpoint its location.

Customers in Australia, Austria, Canada, China, France, Germany, Hong Kong, India, Ireland, Italy, Japan, Mexico, New Zealand, Spain, Taiwan, the UK, and the US can purchase HomePod mini in November.

For more on this, read Apple's full related press release.

New Siri Driven Apple Music Voice Plan

Apple also announced their all-new Apple Music Voice Plan, a new subscription tier for Apple Music designed around the power of Siri. The Apple Music Voice Plan offers subscribers access to the service’s catalog of 90 million songs; tens of thousands of playlists, including hundreds of brand new mood and activity playlists, personalized mixes, and genre stations; as well as the award-winning Apple Music Radio — all through Siri for just $4.99 per month starting in select countries and regions not yet revealed.

Oliver Schusser, Apple’s vice president of Apple Music and Beats: "Apple Music and Siri are natural partners and already work seamlessly together. With Siri actively used on hundreds of millions of devices worldwide, we are thrilled to add this new plan that delivers an effortless music experience just by using your voice and makes Apple Music accessible to even more people around the world."

Schusser added that "Users can subscribe to the Apple Music Voice Plan through Siri by saying 'Hey Siri, start my Apple Music Voice trial,' or by signing up through the Apple Music app. Once subscribed to the Apple Music Voice Plan, users can request music be played across all of their Siri-enabled devices, including HomePod mini, AirPods, iPhone, or any other Apple device, and when using CarPlay.

Key Pro Apps Updated for next-gen MacBook Pros

Lastly, Apple today updated Final Cut Pro and Logic Pro with powerful new features for creative professionals, and optimizations that take full advantage of the power and performance of the M1 Pro and M1 Max chips in the all-new MacBook Pro.

Professional video editors using Final Cut Pro on the new MacBook Pro can perform tasks never before possible on a Mac, like the ability to play seven streams of 8K ProRes or color grade 8K HDR video with the new Liquid Retina XDR display — a first for any notebook.

Final Cut Pro also introduces a new Object Tracker that uses machine learning to automatically detect faces and objects, and match their movement to create beautiful, cinema-quality titles and effects on any Mac. Logic Pro, Apple’s pro music creation software, now comes with a complete set of tools for authoring spatial audio music — allowing anyone to mix and export their songs in Dolby Atmos for Apple Music. And musicians can use up to 3x as many plug-ins for recording on the all-new MacBook Pro with M1 Max.

Final Cut Pro and Logic Pro are Universal apps that build upon the breakthrough performance and pro capabilities of macOS Monterey, and both are available today on the Mac App Store.

Bob Borchers, Apple’s vice president of Worldwide Product Marketing: "The world’s most creative people use Final Cut Pro, Logic Pro, and the Mac to make the memorable movies, TV shows, online videos, songs, and soundtracks that we all enjoy. With the combination of powerful new features in Final Cut Pro and Logic Pro, and the unprecedented performance from the MacBook Pro powered by the all-new M1 Pro and M1 Max, pros will be able to push the limits of their creativity like never before."

Pricing and Availability

• Final Cut Pro 10.6 is available today as a free update for existing users, and for $299.99 (US) for new users on the Mac App Store.
• Motion 5.6 and Compressor 4.6 are also available today as free updates for existing users, and for $49.99 (US) each for new users on the Mac App Store.
• Logic Pro 10.7 is also available today as a free update for all existing users, and for $199.99 (US) for new users on the Mac App Store.

For more details, read Apple's related press release here.