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Today Apple opened their new store in the Bronx in New York city at The Mall at Bay Plaza. The new store offers a more comfortable place to meet up for Genius Bar appointments, new leather seating for visitors built into the store walls with upholstered backrests as noted in the image below.

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Steeber writes that "Today at Apple sessions — the free creative events offered in Apple Stores around the world — find a more intimate home in The Mall at Bay Plaza with two new zones that evolve the design of Training Tables found in other Apple Stores.

Instead of a Video Wall with cube seating, rounded tables place participants and Apple Creative Pros on all four sides, fostering communication and the sharing of ideas. Integrated outlets in each table offer a quick charge.

Larger Forum Displays bring session content to life, mounted against wood slat walls designed with acoustics in mind. Each table offers an Assistive Listening System for hearing accessibility."

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You should check out many additional photos of the new store and, more importantly, take a VR Tour over at the Storeteller website. The VR tour was put together by Germany's Filip Chudzinski (owner of the site) and Michael Steeber in the U.S.

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