Apple TV+ is celebrating the success of its hit comedy Ted Lasso by bringing fans of the bungling soccer coach together this Wednesday for a themed tailgate event at Banc of California Stadium, Los Angeles.

The traveling marketing activation invites viewers to immerse themselves in official merchandise, take a ride on a double-decker ‘Believe Bus’ and get snapped in outsize themed photo installations ahead of a scheduled clash between LAFC and Sporting KC.

To mark the success of the show, it is lassoing American Football fans to discover the delights of soccer with the promise of free food, games and a live DJ. For more, read the full report by The Drum, a leading global publisher for the marketing and media industries.