Today both Apple Inc. in Cupertino and Primephonic out of London sent out press releases about Apple acquiring Primephonic. The Primephonic press release states the following:
"Three years ago, Primephonic was launched to create a better future for classical music by addressing the challenges and complexities of the genre for the streaming era. We felt compelled to develop a streaming service that truly gets classical right—so that’s what we did over the last 3 years. But to fully achieve the next phase of our mission, we need to bring our classical streaming expertise to millions of listeners worldwide.
As a classical-only startup, we can not reach the majority of global classical listeners, especially those that listen to many other music genres as well. We therefore concluded that in order to achieve our mission, we need to partner with a leading streaming service that encompasses all music genres and also shares our love for classical music.
Today, we are therefore thrilled to share a great step forward in our mission – Primephonic is joining Apple Music!
We are working on an amazing new classical music experience from Apple for early next year, but unfortunately, the Primephonic service will be taken offline starting September 7. You may continue to use it at no charge until then.
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Apple's press release formally announced that the company acquired Primephonic, the renowned classical music streaming service that offers an outstanding listening experience with search and browse functionality optimized for classical, premium-quality audio, handpicked expert recommendations, and extensive contextual details on repertoire and recordings.
With the addition of Primephonic, Apple Music subscribers will get a significantly improved classical music experience beginning with Primephonic playlists and exclusive audio content.
In the coming months, Apple Music Classical fans will get a dedicated experience with the best features of Primephonic, including better browsing and search capabilities by composer and by repertoire, detailed displays of classical music metadata, plus new features and benefits.
Oliver Schusser, Apple’s vice president of Apple Music and Beats: "We love and have a deep respect for classical music, and Primephonic has become a fan favorite for classical enthusiasts. Together, we’re bringing great new classical features to Apple Music, and in the near future, we’ll deliver a dedicated classical experience that will truly be the best in the world."
Gordon P. Getty, a major shareholder of Primephonic: "Primephonic was founded to ensure that classical music will stay relevant for future generations. Primephonic and Apple together can realize that mission and take classical to a worldwide audience."
Primephonic is no longer available for new subscribers and will be taken offline beginning September 7. Apple Music plans to launch a dedicated classical music app next year combining Primephonic’s classical user interface that fans have grown to love with more added features.
In the meantime, current Primephonic subscribers will receive six months of Apple Music for free, providing access to hundreds of thousands of classical albums, all in Lossless and high-resolution audio, as well as hundreds of classical albums in Apple Music’s Spatial Audio, with new albums added regularly.