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In Q2-21 Apple Retained their Global Smartwatch Leadership Position while Crossing the 100 Million User Base Mark for the First Time

1 cover Apple Watch 6


According to a new Counterpoint Research report, global smartwatch shipments in the second quarter of this year increased 27% compared to the same period last year, showing a full recovery from COVID-19.


Apple maintained its solid No. 1 position in terms of shipments, but its market share declined slightly compared to the same period last year due to intensifying competition with Chinese and Indian brands.


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2 - Q2 21 - Apple retains their global leadership in smartwatch market


Senior Analyst Sujeong Lim: "The smartwatch attach-rates for smartphones have been steadily rising. Apple’s ecosystem is seeing a greater attach rate as the brand continues to bake in attractive designs, health features and related services around it.


Apple Watch’s user base crossed the 100-million mark for the first time during the quarter ended June, capturing the lion’s share of the smartwatch user base globally. The US continues to be the key Apple Watch market, contributing to more than half of its user base, with an attach rate of close to 30%.”


For more on this report that goes on to discuss Apple's competitors, read the full Counterpoint report.

10.0F1 - Apple Market Statistics Bar


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