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Apple Intends to bring back In-Store Classes in the U.S. and some European Retail Stores by the end of August

1 cover in-store apple classes slowly returning


It's being reported this afternoon that Apple has told its U.S. and European retail teams that it plans to bring back in-person classes at its stores on Aug. 30, but that plan could be delayed in some areas given a surge in Covid-19 cases.


Apple opened its reservation portal for in-store classes on Monday, allowing consumers to sign up for the courses in advance. The program will resume in the majority of the company’s U.S. locations, including New York stores, but not everywhere. The classes -- branded Today at Apple -- were last held in March 2020, just before the pandemic triggered widespread lockdowns.


The move is the company’s latest attempt to get its operations back on track after a year and a half of Covid disruptions. The return to normalcy has come in fits and starts. The company lifted its mask mandate in stores in June, but then reinstated the requirement in recent weeks after the delta variant led to a spike in virus cases. For more, read the full Bloomberg report on BNN Bloomberg.


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