Apple TV+’s Ted Lasso, currently nominated for 20 Emmy Awards, debuted its second season on July 23 delivering the streamer’s biggest premiere day ever, largest opening weekend ever and No. 1 debut across all series and movies, the company said Monday.

Among the ratings highlights provided by Apple:

• During the Ted Lasso Season 2 premiere weekend July 23-25, Apple TV+ grew its new viewers by a record-breaking 50% week-over-week. There was halo effect,
• comedies Schmigadoon, Physical and Mythic Quest as well during the three-day period.
• The viewership for the opening weekend of Ted Lasso’s second season was six times bigger than the viewership for the series’ premiere weekend last year.
• Premiering on Apple TV+ in more than 100 countries, the Ted Lasso Season 2 opener drove Apple TV+ to a 200% viewership increase vs. the previous weekend across the U.S., U.K., Canada, India, Italy, Australia, Mexico, Brazil, Russia, France and more.

Deadline further noted that "As usual, Apple — like most SVOD players — did not provide hard numbers to back its claims.

Archive: Apple TV News