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Apple grew iPhone shipments 43% in China for Calendar Q2-21 in a market that declined 6% Year-over-Year

1 cover iPhone 12 pro


Apple's CEO Tim Cook stated during yesterday's Financial Financial Results Conference Call that Apple grew 58% overall in China. That's a testament to Apple's strength in light smartphone sales in China declining 6% YoY, according to analytical company Counterpoint.


The quarter’s sales also dropped 6% YoY, showing that the market was even weaker than last year when the country was hit severely by the pandemic. In fact, the Q2 2021 sales were the lowest second-quarter sales in China since 2012. And yet, Apple posted a 43% gain in iPhone Shipments as presented in the Counterpoint chart below.


(Click on image to Enlarge)

2 Counterpoint chart for smartphone shipments in China


The report didn't provide any breakout numbers for which iPhone models were the best sellers, though the global trend would suggest that the iPhone 12 Pro models sold best. Apple's CEO Tim Cook did mention during Apple's finacial conference call yesterday that "In urban China, we have the top two" smartphones.


Senior Research Analyst Ethan Qi Commenting on key vendors’ performances: "The market has experienced a reshuffle after the US ban on Huawei. One-time market leader Huawei saw its share decline to 10% in Q2 2021 from 32% in Q2 2020. vivo and OPPO now lead the market with 23% and 21% shares, respectively, followed by Xiaomi and Apple. All leading OEMs benefited from Huawei’s decline and grew their market shares. realme also continued its growth streak in China, surpassing one million unit sales for the first time."


Counterpoint expects China’s smartphone market to experience further reshuffling in Q3 and become more competitive with the fast recovery of HONOR. After restoring partnerships with suppliers and securing components, HONOR’s sales have started to improve.


10.0F1 - Apple Market Statistics Bar


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