On June 11th Patently Apple posted a report titled "The rumor began in 2016 and on June 24, 2021 the Historically Restored Apple Tower Theater will finally Open its Doors." Earlier today Apple previewed its newest retail location at the historic Tower Theatre in downtown Los Angeles.

One of Apple’s most significant restoration projects to date, Apple Tower Theatre aims to inspire even more creativity in the heart of downtown. Apple will also launch Today at Apple Creative Studios, a global initiative that will provide hands-on experience and mentorship to young creatives, kicking off with the opening of the new store in Los Angeles.

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The theater has undergone a complete seismic upgrade and will be enjoyed by generations to come

Apple Tower Theatre is Apple’s 26th location in greater Los Angeles. The store’s nearly 100 talented retail team members join more than 3,000 Apple Store employees across the region. Also based in Los Angeles, Apple TV+ works with many of the world’s most creative storytellers and supports thousands of jobs in the creative industry across California.

Deirdre O’Brien, Apple’s senior vice president of Retail + People: "At every corner, Los Angeles bursts with creativity across the arts, music, and entertainment, and we are thrilled to build on our relationship with this special city. Apple Tower Theatre honors the rich history and legacy of this entertainment capital."

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Nearly 100 Apple retail team members are ready to welcome customers at the grand opening Thursday, June 24.

A Building Steeped in History

Originally home to the first theater in Los Angeles wired for film with sound, the historic Tower Theatre was designed in 1927 by renowned motion-picture theater architect S. Charles Lee. That legacy of technological innovation continues today as the perfect venue to discover Apple’s full line of iPhone, iPad, and Mac, each of which has transformed modern-day filmmaking, photography, and music composition.

Upon the closing of its doors in 1988, the space has lain empty and unused. With the same level of care found in previous restoration projects, Apple collaborated with leading preservationists, restoration artists, and the City of Los Angeles to thoughtfully preserve and restore the theater’s beauty and grandeur. Every surface was carefully refinished, and the building has undergone a full seismic upgrade.

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The theatre has undergone a complete seismic upgrade and will be enjoyed by generations to come

Visitors looking for service and support from Apple team members have ample space, as the theater’s original seating on the upper level has been modernized and made accessible to create an open, flexible space for Genius Bar appointments. Two new elevators have been installed in the theater, welcoming all customers to every level of the new store.

Apple Tower Theatre Opens Thursday at 10 a.m.

The store team will welcome its first customers Thursday, June 24, at 10 a.m. Apple Tower Theatre will be open from 10 a.m. to 8 p.m. from Monday to Saturday, and 11 a.m. to 7 p.m. on Sunday, with team members ready to provide support and service to all visitors. For those wishing to order new products online, customers can get shopping help from Apple Specialists, choose monthly financing options, trade in eligible devices, receive Support services, and elect for no-contact delivery or Apple Store pickup.