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Apple Led the True Wireless Hearables Market in Q1-21 by taking 57% of the Higher-End 'Over $100' Category

1 cover AirPods


The global True Wireless (TWS) hearables market managed to sustain its growth trend in Q1 2021 despite the pandemic-triggered economic fall. According to Counterpoint Research’s latest Global Hearables (TWS) Market Report, TWS unit sales grew 44% YoY in Q1 2021. China showed the highest growth YoY while North America continued to occupy the largest share. Although Apple didn't update their AirPods line-up they still dominated the market.


Counterpoint noted that Apple continued to dominate, but its share declined due to the intensified competition and the absence of a recent new model launch. Apple dominated the over-$100 segment with 57% share, followed by its closest competitor Samsung at 17%.


The share of the over-$100 segment dropped through the last year as more consumers decided to go with the mid-range and budget TWS amid the COVID-19 pandemic. However, the segment’s share slightly recovered in Q4 2020 and reached 46% in Q1 2021. This indicates the market focus is starting to shift to the mid- to high-price segment slowly.


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Senior Analyst Liz Lee: "Now is the time for companies to prepare for the change in consumer demand trends as vaccinations are expected to help consumer sentiment improve further in the second half of the year." For more, read the full Counterpoint report.


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