Apple won 96 Patents today for inventions relating to Face ID, a Prescription Lens System for an HMD, AirPods Max & more
Apple Event Part 2: The iMac Reinvented, the M1 iPad Pro, the full event Keynote Video and Series of Apple Ads

Apple Event Part 1: AirTag, Apple TV 4K with new Remote, iPhone 12 Purple, Apple Card Family & Apple Podcasts Subscriptions

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If you missed Apple's Spring Loaded 2021 event, it was a real barn burner with small and major product introductions. In part 1 of the Spring Loaded Event report we briefly cover the smaller yet powerful announcements regarding AirTag, and upgrade to Apple TV 4k with a new Remote, the color purple added to the iPhone 12 line-up, a revolutionary addition to Apple Card with a 'Family' version and as expected, Apple introduced the biggest advance to Apple Podcasts since it's beginning and offers a Podcasts subscription service.


Apple introduces AirTag


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Apple today introduced AirTag, a small and elegantly designed accessory that helps keep track of and find the items that matter most with Apple’s Find My app. Whether attached to a handbag, keys, backpack, or other items, AirTag taps into the vast, global Find My network1 and can help locate a lost item, all while keeping location data private and anonymous with end-to-end encryption. AirTag can be purchased in one and four packs for just $29 and $99, respectively, and will be available beginning Friday, April 30. For more, read Apple's full press release here.



Patently Apple posted a report back in October 2020 titled "Two Massive Master Patents covering Apple AirTags has been Published illustrating many styles and Applications."


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Apple unveils the next generation of Apple TV 4K with new Remote


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Apple today announced the next generation of Apple TV 4K, delivering high frame rate HDR with Dolby Vision and connecting customers to their favorite content with the highest quality. At the heart of the new Apple TV 4K is the A12 Bionic chip that provides a significant boost in graphics performance, video decoding, and audio processing. And with an all-new design, the Siri Remote makes it even easier to watch shows and movies on Apple TV with intuitive navigation controls. Together with tvOS — the most powerful TV operating system — Apple TV 4K works seamlessly with Apple devices and services to magically transform the living room in ways that everyone in the family will love.


“Apple TV 4K is in a category of its own, leveraging a deep integration of Apple hardware, software, and services that delivers a massive upgrade to any TV for the very best cinematic experience,” said Bob Borchers, Apple’s vice president of Worldwide Product Marketing. “With the A12 Bionic and the all-new Siri Remote, Apple TV 4K lets customers enjoy their favorite shows, movies, and more in the highest quality, with simple and intuitive controls. And of course, Apple TV 4K offers easy access to Apple services, along with thousands of apps on the App Store for even more entertainment options.” For more, read the full press release here.


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Apple Introduces iPhone 12 and iPhone 12 mini in a Stunning New Purple


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Apple today unveiled an all-new stunning purple finish for iPhone 12 and iPhone 12 mini. This new color beautifully accentuates the flat aluminum edges of iPhone 12, which are perfectly color-matched to the precision-milled back glass. Both models feature an advanced dual-camera system that delivers powerful computational photography features and the highest-quality video in a smartphone, with expansive edge-to-edge Super Retina XDR displays with OLED for a brighter, more immersive viewing experience, and the Ceramic Shield front cover, providing the biggest jump in durability ever on iPhone. The Apple-designed A14 Bionic — the fastest chip in a smartphone — powers every experience on iPhone 12 while efficiently managing battery life. iPhone 12 models also bring the best 5G experience, and introduce high-powered wireless charging with MagSafe and a new ecosystem of accessories that easily attach to iPhone.


iPhone 12 and iPhone 12 mini in purple will be available for pre-order beginning Friday, April 23, with availability beginning Friday, April 30. Customers can also complement their iPhone with a new MagSafe Leather Case or Leather Sleeve in Deep Violet, a Silicone Case in Capri Blue, Pistachio, Cantaloupe, or Amethyst, or a Leather Wallet in Arizona, all available to order beginning today. For more, read the full press release here.



Apple leads the next chapter of podcasting with Apple Podcasts Subscriptions

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Apple today unveiled Apple Podcasts Subscriptions, a global marketplace for listeners to discover premium subscriptions offered by their favorite creators alongside millions of free shows on Apple Podcasts.


Starting in May, listeners in more than 170 countries and regions can sign up for premium subscriptions that include a variety of benefits curated by creators, such as ad-free listening, access to additional content, and early or exclusive access to new series. Listeners will be able to enjoy premium subscriptions from independent voices and premier studios, including Tenderfoot TV, Pushkin Industries, Radiotopia from PRX, and QCODE, to leading media and entertainment brands, including NPR, the Los Angeles Times, The Athletic, Sony Music Entertainment, and many more.


“Fifteen years ago, Apple took podcasts mainstream, offering creators a premier, open platform to inform, entertain, and inspire hundreds of millions of listeners around the world,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “Today, Apple Podcasts is the best place for listeners to discover and enjoy millions of great shows, and we are proud to lead the next chapter of podcasting with Apple Podcasts Subscriptions. We’re excited to introduce this powerful new platform to creators around the world, and we can’t wait to hear what they make with it.” For more, read the full Apple press release here.


Apple introduces Apple Card Family

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Apple today announced Apple Card Family, an innovative new way for people to share their Apple Card, track purchases, manage spending, and build credit together with their Family Sharing group. Available in the US in May, Apple Card Family allows two people to co-own an Apple Card, and share and merge their credit lines while building credit together equally. Apple Card Family also enables parents to share Apple Card with their children, while offering optional spending limits and controls to help teach smart and safe financial habits. Apple Card Family is designed to help the Family Sharing group achieve a healthier financial life by making it easy to track spending, all on iPhone and with a single monthly bill.


“We designed Apple Card Family because we saw an opportunity to reinvent how spouses, partners, and the people you trust most share credit cards and build credit together. There’s been a lack of transparency and consumer understanding in the way credit scores are calculated when there are two users of the same credit card, since the primary account holder receives the benefit of building a strong credit history while the other does not,” said Jennifer Bailey, Apple’s vice president of Apple Pay. “Apple Card Family lets people build their credit history together equally.”


Apple Card is the first credit card designed for iPhone and to help people lead a healthier financial life. Built into the Apple Wallet app on iPhone, Apple Card has transformed the entire credit card experience by simplifying the application process, eliminating all fees,1 encouraging users to pay less interest, and providing a new level of privacy and security. For more, read the full Apple press release here.


12 - Special Event Coverage


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