Steve Jobs Biographer thinks that Apple is a Force for Good Protecting our Data while slamming Facebook for harvesting data & more
On Saturday Walter Isaacson, the author of the Steve Jobs Biography was interviewed by Yahoo Finance primarily to talk up his latest book titled "Code Breaker' that's about gene editing and the future of the human race. During the interview Isaacson was asked about Steve Jobs, Apple and Big Tech.
Isaacson stated: "I think we always have to worry about whether that tech is a force for good. I think that Apple actually is a force for good in general because it's both protecting our privacy and it's not basing its entire business model on that advertising model which means harvesting and micro harvesting all of your information and micro targeting things to you. While I don't mind targeted advertising, I think it can be very dangerous when it comes especially to political and advocacy ads.
Secondly I think places like Facebook and Twitter and other places that have algorithms that intend to incent people to get enraged and pass along misinformation, I think that is something that platforms like that should take more responsibility for.
As for Apple, we all miss Steve Jobs, I'd love to see what he would have done with TV or many other things, whole new product lines, but he was very careful in making sure that people had control of their technology instead of the technology having control on them – and he's a model to me of how people should approach the digital age. I worry more about … and that's why he wasn't that comfortable with social media and social networks. He never really created one at Apple.
I think those are the dangerous things, the algorithms that spin us out of control and just push us to be more and more extreme in our behavior. Even when I go on Facebook or Twitter or something is always recommending as soon as I read somebody of a particular political bent it's trying to get me more outraged about somebody who has an even stronger opinion. Those type of things come when you have an advertising model with an algorithm that's based on what's called 'engagement' but really should be called 'enragement.'"
The video below is set to start when the topic of Apple and Facebook come up. If you're interested in learning more about his new book titled 'Code Breaker,' then restart the video from the beginning.
Comments