Earlier today Apple analyst Ming-Chi Kuo informed his clients that he expects ‌AirPods‌ shipments from the first quarter of 2021 to the third quarter of 2021 to decline by about 25 percent year over year to 55 million units. Apple must be seeing the same trend as a new AirPods Pro ad was released this morning titled "AirPods Pro – Jump." The ad definitely goes into the category of "most creative ads" that's set to the tune "Fallin’ Apart (Feat. Denzel Curry & Pell)" by Young Franco.

Over the weekend Apple also released "iPhone 12 – Cook" that promotes the iPhone as "more spill and splash resistant than ever" due to its Ceramic Shield. The ad's soundtrack is "Sauce" by Naïka.