'Prophet' is a Brand Management Consulting firm and agency that specializes in branding, marketing, design, analytics, and innovation. Prophet is headquartered in San Francisco and has offices in the United States, Europe, and Asia. Yesterday Prophet announced the results of their sixth Prophet Brand Relevance Index, ranking of the most relevant brands based on consumer feedback.

The Top 10 Most Relevant Brands of 2021:

Apple

Peloton

KitchenAid

Mayo Clinic

LEGO

Costco

Honda

Johns Hopkins Medicine

PlayStation

Amazon

Apple maintained its standing as the most relevant brand for the sixth year in a row, while brands like Peloton, Mayo Clinic, LEGO, Costco, Honda and PlayStation, took top spots for the first time. Notably, Disney dropped from No. 6 to No. 30, while Pinterest – the top social media brand – fell from No. 10 to No. 31. John Hopkins Medicine (No. 6) made it into the Index for the first time, while Apple, KitchenAid and Amazon held onto their positions in the top 10 from 2019.

This year’s study found that brand relevance scores increased over 5 percent – showing that relevant brands are more important than ever. The top 10 brands shared a commitment to staying true to their purposes, while adapting to changing consumer behaviors and expectations brought on by the coronavirus pandemic.

Statement by Scott Davis, chief growth officer at Prophet: "This year’s data proved that consumers value brands more than ever. As individuals around the world dealt with uncertainty and lost the ability to connect in person, they turned to the brands that tapped into their emotional needs by bringing them joy, comfort, purpose, truth and connectivity. It will be interesting to see if this year was a one-year shift in our BRI findings or if this will now become the new brand relevance norm." for more on this, read the full Prophet press release.