After Losing their Battle against the App Store in North Dakota, Epic Games takes their fight to EU Antitrust Regulators
Late yesterday we posted a report titled "North Dakota's Senate voted against a Bill that would have been Damaging to Apple's App Store." In the report we finally learned that the lobby group pushing Bill 2333 to effectively kill Apple's App Store as we know it, was backed by Epic Games and Spotify that have been fighting Apple at every level to break up the App Store.
After suffering defeat in North Dakota's Senate, it's now being reported by Reuters that "Fortnite creator Epic Games has taken its fight against Apple to European Union antitrust regulators, ramping up it dispute with the iPhone maker over its App Store payment system and control over app downloads."
Epic Games CEO Tim Sweeny has lost it. He actually told reporters that "The 30% they charge as their app tax, they can make it 50% or 90% or 100%. Under their theory of how these markets are structured, they have every right to do that." How desperate a lie is that? Apple recently introduced a lowering of the App Store fee for most developers to 15%, contrary to Sweeny's off-the-top rhetoric in an effort to sway public opinion.
Sweeny then stated that "Epic is not asking any court or regulator to change this 30% to some other number, only to restore competition on IOS." In other word, they just want to destroy the App Store so that they, Spotify and larger developers could bypass the App Store altogether.
Sweeny admitted to this as Reuters wrote: "The company also accused Apple of barring rivals from launching their own gaming subscription service on its platform by preventing them from bundling several games together, even though its own Apple Arcade service does that.
Apple said its rules applied equally to all developers and that Epic had violated them.
'In ways a judge has described as deceptive and clandestine, Epic enabled a feature in its app, which was not reviewed or approved by Apple, and they did so with the express intent of violating the App Store guidelines that apply equally to every developer and protect customers,' the company said in a statement.
'Their reckless behaviour made pawns of customers, and we look forward to making this clear to the European Commission,' it said. For more, read the full Reuters report.