As CES 2021 begins, Apple is once again in the face of their competitors pushing privacy. Apple has released three new adds on this occasion promoting privacy and recycling.  The privacy centric ads point consumers to their privacy webpage. Themes included Face ID data, Apple Pay and iPhone aluminum used in making the Apple Watch.

iPhone — Face ID Data — Apple

Apple states: "Face ID data is encrypted and protected on your iPhone."

iPhone – Apple Pay

Apple states: 'Privacy and security with each and every purchase."

iPhone — Aluminum — Apple

Apple states: "To take less from the planet, we take more from iPhone."