2020 has been a year of turbulence so seismic in scale and rapid in impact that the world is still computing the effects.

The aggregate value of the Top 100 Best Global Brands has grown by 9%; their total brand value exceeds $2 trillion. Strong brands have become stronger as a result of the COVID effect, reinforcing the dominance of big tech brands.

Yesterday, Apple reported a blowout September quarter, in fact, its best every September quarter according to Apple. The shift to working and studying online was a key to Apple's successful quarter with Mac sales experiencing unusual strength, something that we pointed to in yesterday's report, going back to our October 12th report on Mac shipments.

To top it all off, Interbrand released its annual top 100 'Best Global Brands' list late yesterday and Apple remains the number one brand once again.

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Ten out of the top 18 brands were tech companies. To review the other 82 top companies on the list for 2020, review the full Interbrand list.

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