This week the U.S. Patent & Trademark Office published Apple's latest registered trademarks for the figurative version of Apple TV. One of the trademark classes covers TV, cable, satellite, internet streaming, subscriptions and the like while the other trademark covers the types of programming and services like television programs, motion pictures, multimedia entertainment content, sports and more.

Apple also filed for a trademark covering 'Apple Watch Studio,' a new service that allows a new Apple Watch customer to chose the case and band they want for a customized look.

Apple's Figurative Apple TV logo is now a Registered Trademark #1

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Apple's first Figurative Trademark is now a registered trademark (RTM) under number 5,994,243. It was specifically filed under International Class 038 with the following verbiage:

 "Telecommunications; broadcasting, transmission, and streaming of voice, data, images, audio, video, multimedia, television, by means of telecommunications networks, computer networks, the Internet, satellite, wireless communications networks, television, and cable; subscription and pay-per-view broadcasting, transmission, and streaming services by means of telecommunications networks, computer networks, the Internet, satellite, wireless communications networks, television, and cable; video-on-demand transmission services; providing access to telecommunications networks, computer networks, the Internet, satellite communications, wireless communications networks, and cable; providing access to websites, databases, electronic bulletin boards, on-line forums, directories, music, and video and audio programs; communication by computer; information, advisory and consultancy services relating to all the aforesaid."

Apple's Figurative Apple TV logo is now a Registered Trademark #2

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Apple's second Figurative Trademark is now a registered trademark (RTM) under number 5,994,244. It was specifically filed under International Class 041 with the following verbiage:

"Development, production, distribution, rental, and presentation of television programs, motion pictures, and multimedia entertainment content; providing ongoing television, audio, video, and webcast programs; providing entertainment, sports, animation, music, informational, news, reality, documentary, current events, and arts and culture programming by means of telecommunications networks, computer networks, the Internet, satellite, wireless communications networks, television, and cable television; providing non-downloadable entertainment, sports, animation, music, informational, news, reality, documentary, current events, and arts and culture programming; providing interactive guides for searching, selecting, recording, and archiving television programs, motion pictures, and multimedia entertainment content; providing websites and computer applications featuring entertainment, sports, animation, music, informational, news, reality, documentary, current events, and arts and culture programming; providing websites and computer applications featuring information in the field of entertainment, sports, music, news, documentaries, current events, and arts and culture; entertainment information; providing information, schedules, reviews and personalized recommendations of educational programs, entertainment, motion pictures, theatre, arts and cultural events, concerts, live performances, competitions, fairs, festivals, exhibitions, expositions, and sporting events; publication and presentation of reviews, surveys, and ratings, and providing interactive websites and computer applications for the posting and sharing of reviews, survey, and ratings relating to educational programs, entertainment, motion pictures, theatre, arts and cultural events, concerts, live performances, competitions, fairs, festivals, exhibitions, expositions, and sporting events; providing a website for the uploading, storing, sharing, viewing and posting of images, audio, videos, online journals, blogs, podcasts, and multimedia content; news reporting."

Apple's Supplied Logo Graphic for both Trademarks

Apple Files for 'Apple Watch Studio' Trademark

Apple filed for this trademark under International Classes 035 and 42 with the specific verbiage presented below:

International Class 035: "Providing consumer and commercial information over computer networks and global communication networks; retail store and online retail store services allowing customers to customize, design, and purchase computers, computer peripheral devices, and smartwatches according to their specifications; retail store services provided via the Internet and other computer, electronic and communications networks allowing customers to customize, design, and purchase computers, computer peripheral devices, and smartwatches according to their specifications; retail store services featuring computer, electronic and entertainment products, telecommunications apparatus, and other consumer electronics, computer software, and accessories for such products, provided via the Internet and other computer, electronic and communications networks; product demonstrations provided in-store and via global communications networks and other electronic and communications networks; information, advisory and consultancy services relating to all the aforesaid."

International Class 042: "Providing online non-downloadable software allowing customers to customize, design, and purchase computers, computer peripheral devices, and smartwatches according to their specifications; providing computer hardware or software information online; information, advisory and consultancy services relating to all the aforesaid."

Apple's Supplied 'Specimen' showing the mark as used in commerce

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Apple also filed for this trademark in Hong Kong China under application number 305200415. It's covered by the same International Classes 35 and 42.

For the record, trademark classes are important because the trademark registration will only protect Apple's trademark(s) in the classes that have been identified in their original application.