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PC Shipments in Europe, the Middle East and Africa grew in Q4 2019 with Apple not even making the top Five List

1 x cover HP


Earlier this month Gartner published a Worldwide PC Shipment report showing Apple in fourth spot with shipments dropping Year-over-Year by 3.0%, the lowest of the five PC vendors who made the list.


Later in the month IDC reported on PC shipments (desktops, notebooks and workstations) specifically in the EMEA market which covers Europe, the Middle East and Africa (EMEA) for Q4 2019 last week. Here, Apple didn't even make the top five PC Vendor list.  


This market grew 5.7% Year over Year and totaled 20.0 million units. All of the top five PC companies as shown below saw grow.


2 x idc desktop stats Europe  Middle East  and Africa (EMEA) Shipments

(Click on image to Enlarge)


Commercial demand remained strong as Windows 10 refresh continued to roll out, boosting the commercial segment despite component shortages.


"Commercial strength secured desktop its fourth quarter of consecutive growth in Q4 2019 driven by sustained demand for Windows 10 refresh and Q4 'use-it-or-lose-it' budgets in the public sector," said Liam Hall, senior research analyst, IDC Western Europe Personal Computing.


IDC further noted that Intel CPU shortage primarily affected the notebook space; however, vendors were largely able to mitigate its impact on the overall notebook performance through better supply chain and customer expectation management and by offering alternative configurations where possible.


Conversely, on the consumer side, Desktops had a particularly weak quarter as stationary devices remain a weak area in the consumer market, with limited growth prospects beyond the pocket offered by gaming.


Vendor Highlights


Traditional PC market consolidation persisted, and the top 3 vendors' share continued to grow in Q4 2019. The top 3 players accounted for 67.7% of total market volume, compared with 65.5% in Q4 2018.


HP Inc continued to lead the EMEA PC market, with 28.3% market share (up 0.4 percentage points YoY). The vendor recorded shipment growth of 7.2% YoY, thanks to solid commercial results, stemming from both desktops and notebooks.


Lenovo (including Fujitsu) stood second, recording 25.5% market share (up 1.5 percentage points YoY). Once again strength in commercial space enabled the vendor to reach closer to the first spot in the segment, while boosting the overall result.


Dell Inc. achieved 13.8% market share (up 0.2 percentage points YoY), securing third place. For the 14th quarter in a row, the vendor grew, registering unit growth of 7.5% YoY in Q4 2019. Strong commercial results, supported by solid desktop growth, was the prime driver, closely followed by notebooks with a mid-single-digit growth rate YoY in the segment.


Acer maintained fourth position with 7.6% market share (-0.4 percentage points YoY). The vendor grew 1.4% YoY after declining for 4 quarters in a row, thanks to strong results in Russia.


Asus rose to fifth position with a share of 7.1% (0.5 percentage points YoY). After 12 consecutive quarters of strong decline, the vendor returned to positive growth territory (14.1% YoY), supported by solid notebook results across all the three sub-regions.


As stated previously, Apple didn't make the top five list in Q4 2019 and IDC made no mention of Apple. For more on this, read the full IDC report.


10.0F1 - Apple Market Statistics Bar


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