Today Kantar, the world’s leading data and insights company revealed its smartphone OS data for the fourth quarter of 2019. Data reveals that iOS accounts for 24.3% of all smartphone sales across the five major European markets (EU5), with share also up across Urban China, USA, Japan and Australia.

Dominic Sunnebo, Global Director for Kantar: "iPhone 11 accounted for 1 in 10 of all Smartphones sold across Europe and the US combined in the fourth quarter, that’s a phenomenal achievement for Apple. It is more than double the share iPhone XR achieved over the same period.

In Europe and the US, the new iPhone 11 family achieved 50% of Apple’s total Smartphone sales in the quarter, up from 36% for the equivalent iPhone XS/XS Max/XR combination, highlighting real progress for Apple’s aim of getting its huge user base onto the latest models and stabilizing device lifecycle.

In Urban China, Huawei and Honor combined held 44.2% of the market in the fourth quarter, up 5.4%pts over the year. The main homegrown challengers, Xiaomi, Oppo and Vivo all saw their share decline over the same period.

Despite wider trade challenges, Apple saw solid growth in Urban China, with iPhone 11 the top selling model in the region, whilst the more expensive iPhone 11 Pro and iPhone 11 Pro Max models made up #3 and #4 top selling models."

Apple's CEO must have gotten a copy of the Kantar report in advance as he used these stats stating "We had three of the top four selling smartphones in urban China, according to Kantar."

For those interested in Samsung and Huawei statistics for Q4, 2019, read the full Kantar report.