This morning Apple released a newly commissioned Shot on iPhone ad by Joe Carlino titled "Powder: Backcountry Snowboarding at Baldface Lodge — Shot on iPhone." Some of the snowboard jumps in the video are awesome.

The video follows past and present Winter X Games snowboarding competitors Red Gerard, Danny Davis, Kimmy Fasani, and Ben Ferguson as they explore untouched powder in the backcountry of the British Columbia Interior at the legendary Baldface Lodge.

Apple's new 'Powder' video gives their Slofie on iPhone 11 'Whiteout' ad released last week some context. The ad most likely was filmed at the same location at the same time.