IDC's Q3 'Wearables' Shipment Report Points to Staggering Growth Led by Apple's AirPods Pro and Apple Watch
IDC's latest wearable's market report claims that global shipments totaled 84.5 million units in the third quarter of 2019 (3Q19), a year-over-year increase of 94.6% and a new record for shipments in a single quarter. Most of the growth in demand for wearables was driven by new products in the hearables market. Hearables alone accounted for almost half the market in 3Q19, followed by wrist bands and smartwatches.
Ramon T. Llamas, research director for IDC's Wearables Team: "Hearables have become the new go-to product for the wearables market. This began with multiple vendors removing the headphone jack from their smartphones, driving the move toward wireless headphones.
It continued with hearables incorporating additional features that either augment or expand the audio experience. Next, hearables have taken on multiple form factors – ranging from truly wireless to over-the-ear headphones – appealing to a broad base of earwear user preferences.
Apple captured the top position thanks to the growing popularity of the Apple Watch, AirPods, and Beats headphones. Looking ahead, the price reduction on the Series 3 Watch as well as the launch of AirPods Pro leaves Apple in a strong position to maintain dominance in this market.
Product Category Highlights
Earwear posted the highest year-over-year growth and amassed the most market share compared to all other wearable products. While the 3Q19 results established a new record for a quarter, it also set up 4Q19 with a strong foundation from which to build.
Wristbands maintained their popularity within the market, ahead of smartwatches and other wearable devices, driven by its straightforward value proposition and lower price points. On top of this is the increased functionality that allow some wristbands to mimic the capabilities of their smartwatch cousins, keeping them relevant in the market.
Smartwatches tracked closely to, but finished slightly behind, wristbands during a quarter in which many companies relied on older models while customers eagerly awaited new models heading into 4Q19. Still, with significant markdowns available, price-sensitive customers took advantage of the lower prices for devices capable of many, if not most, of the features of its newer cousins.
For those interested in knowing what IDC said about Apple's competitors, click here.
Other Patently Apple Statistical reports for Q3, 2019
01) The Hearables Market is Expected to Grow 90% in 2020 with Apple Continuing to Lead
02) Apple Watch Market Share Grew in Q3, Delivering more than 3.5 Times Second Place Samsung
03) Apple AirPods + Powerbeats Pro is Keeping Apple in the Hearables Market Leadership with over 50% Market Share