Apple is the second largest OLED Display Player in the world
Global sales of smartphones with AMOLED panels are set to surpass 600 million units by the end of 2020 with a YoY growth of 46%. “Samsung remained the leading smartphone vendor, capturing 45% of the total AMOLED smartphone sales in 2019 followed by Apple in second place with 16% share and OPPO with 11% share.
While all the leading brands have launched their flagships in 2019 with AMOLED panels, Chinese players led by Huawei, OPPO, Vivo, and Xiaomi have now adopted OLED panels in their mid-tier portfolios ($300-$500) to differentiate their products. This is one of the key reasons for the growth of AMOLED smartphones, according to Jene Park, Senior Research Analyst at Counterpoint Research.
In the future Counterpoint expects these same Chinese brands to further bring the AMOLED smartphones to the sub-$200 price tier in 2020.
Counterpoint lastly noted that "Apple is also likely to go for an all OLED portfolio in its next launch cycle. These factors will further lead to the growth of AMOLED based smartphones in 2020."
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