Apple Partners with the Non-Profit '100cameras' Organization by Equipping each Student with an iPhone 11
The Organization known as "100Cameras" is nonprofit and works with kids around the world who have had challenging experiences. The organization teaches them how to process and tell their stories through photography in a way that impacts how they view themselves and their role in their community.
They provide a platform to sell their photographs and give 100% of the proceeds to fund the most pressing needs in their communities, enabling them to see the impact of their contribution.
This fall, 100cameras, is partnering with Apple to equip DRW students with the new iPhone 11 with its advanced camera capabilities, designed for everyone to be a visual storyteller. After each program, prints of the students’ photos are sold through 100cameras and 100 percent of proceeds go back to the local community partner organizations they visit.
Angela Popplewell, 100cameras’ co-founder and CEO: "As the residents of a neighborhood in Chicago that is often overlooked, being given the new iPhone that had been released just a few weeks prior felt like a momentous opportunity. Earlier this year, Popplewell, 100cameras’ director of program operations Lydia Billings and the team started contemplating how their curriculum could be adapted to be more forward-thinking, relevant and accessible for young people in the US. For Popplewell and her team, the new iPhone, with its built-in sophisticated camera features, was an important tool.
To see how excited they were to utilize the camera tools specific to this model uplifted their creativity even more. It was incredible seeing how they chose to utilize the wide-angle and Portrait modes to really capture their point of view and specific expressions."
Kaiann Drance, Apple’s vice president of iPhone Worldwide Product Marketing: "It was amazing to collaborate with 100cameras and the talented and creative students at DRW. The iPhone 11 camera with all its intuitive capabilities right there in your hand is such a powerful storytelling tool. To see the photos the students captured of the ways they see the world around them was truly inspiring."
Shot on iPhone 11 by DRW College Prep Students
Over the course of the eight-lesson 100cameras program at DRW, students completed a series of photo drills and photo walks with prompts from 100cameras’ crew of volunteers who are professional photographers. Here’s a glimpse of the city of Chicago, through their eyes, shot on iPhone 11. Our Cover graphic holds two of the photos taken by the students as are the two below.
Amit Khatkhate, a learning specialist at DRW stated for the report that "Our students and their families have been forgotten and left aside. At DRW, we have to attempt to correct the generational effects of housing racism, educational racism and employment racism, all the while operating out of the biggest of the former industrial factories!
We have to hope and pray that our pitch to our students to take the route of college, trade school, or some other typical post-secondary route is strong enough and sound enough to keep them from taking a different route, one that could lead them to coming in contact with law enforcement and/or taking their life through gun violence."
Despite the loss and hardships, these students are full of pride, hope and optimism about their own and their community’s futures. 100cameras teaches them how to use self expression to flip the narrative on how a world of outsiders views their home, and iPhone provides the platform to capture and share their unique points of view.
Bionka, a senior at DRW College Prep and aspiring makeup artist who is participating in the eight-lesson after-school program with 100cameras stated that "There’s a lot of memories and history in Chicago. There’s a lot of amazing buildings. I’ve met a lot of kind people in Chicago and just that alone I feel is what makes a city beautiful." For the full story, read the full Apple press release here.