Interbrand today released its Best Global Brands 2019 report, the 20th edition of the world’s first brand valuation survey, showing that Apple, Google, and Amazon continue their success as the world’s three most valuable brands worldwide. The report also uncovered that the luxury and retail industry is still the fastest growing sector. Taking into account Interbrand’s unparalleled wealth of 20 years of brand valuation data, this year’s report examines the world’s most successful brands through the lens of Iconic Moves, focusing on the end of a traditional approach to brand positioning and industry leaders’ navigation of the rapid ongoing change among consumers and competitive landscapes.

Tech Dominates with Six out of Top Ten

The technology sector continues to lead the Best Global Brand rankings in 2019. Tech companies account for half of the top 10 brands — Apple (#1, USD $234.24B), Google (#2, USD $167.71B), Amazon (USD $125.26B), Microsoft (#4, $108.85B) and Samsung (#6, USD $61.1B) — and show an average growth in brand value of nine percent, tied for second behind only the luxury and retail sector. Dell (#63, USD $9.09B) returns to the rankings after a six-year absence, Uber (#87, USD $5.71B) and LinkedIn (#98, USD $4.84B) are all new entrants in this year’s list. For more on this, read the full Interbrand press release here.

Top 15 Global Brands

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You could check out the top 100 global brand chart here. Samsung came in sixth position according to a report by The Korea Herald.

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