Apple: "We believe your privacy should never be something you have to question. It should be simple, straightforward, and understood" just like their latest advertisment published this afternoon and presented below.  

Apple points out that "Right now there is more private information on your phone than in your home. Think about that."

If you're concerned about privacy, then learn more about how Apple products are designed with privacy in mind from the ground up, without hype or gimmicks. Check out Apple's privacy web page here.