Patently Apple first covered Apple's first trademark filings for the figurative version of Apple TV in late April. Today the U.S. Patent and Trademark Office (USPTO) published Apple's updates to their International Classes that protect each trademark. Once again USPTO published the changes today that were actually filed by Apple on September 25th.

Apple's dual updates extensively add coverage/protection that they want for their figurative trademarks. You could compare the new class verbiage with the original coverage here.

Apple's latest trademark application for their Figurative version of Apple TV 88631137 was filed under International Class 009 covering the following:

"downloadable computer software for use in searching, selecting, playing, streaming, and sharing television, movies, images, and other audio, video, data, and multimedia content; recorded computer software for use in searching, selecting, playing, streaming, and sharing television, movies, images, and other audio, video, data, and multimedia content."

Apple's second trademark application for their Figurative version of Apple TV 88631283 was filed under International Classes 038 and 41 covering the following:

Class 038: Telecommunications; broadcasting, transmission, and streaming of voice, data, images, audio, video, multimedia, television, by means of telecommunications networks, computer networks, the Internet, satellite, wireless communications networks, television, and cable; subscription and pay-per-view broadcasting, transmission, and streaming services by means of telecommunications networks, computer networks, the Internet, satellite, wireless communications networks, television, and cable; video-on-demand transmission services; providing access to telecommunications networks, computer networks, the Internet, satellite communications, wireless communications networks, and cable; providing access to websites, databases, electronic bulletin boards, on-line forums, directories, music, and video and audio programs; communication by computer; information, advisory and consultancy services relating to all the aforesaid. Providing access to interactive websites and computer applications for the posting and sharing of reviews, survey, and ratings relating to educational programs, entertainment, motion pictures, theatre, arts and cultural events, concerts, live performances, competitions, fairs, festivals, exhibitions, expositions, and sporting events; providing access to interactive websites for the uploading, storing, sharing, viewing and posting of images, audio, videos, online journals, blogs, podcasts, and multimedia content

Class 041: "Development, production, distribution, rental, and presentation of television programs, motion pictures, and multimedia entertainment content; providing ongoing non-downloadable television, audio, video, and webcast programs; providing entertainment, sports, animation, music, informational, news, reality, documentary, current events, and arts and culture programming by means of telecommunications networks, computer networks, the Internet, satellite, wireless communications networks, television, and cable television; providing non-downloadable entertainment, sports, animation, music, informational, news, reality, documentary, current events, and arts and culture programming; providing interactive guides for searching, selecting, recording, and archiving television programs, motion pictures, and multimedia entertainment content; providing entertainment, sports, animation, music, informational, news, reality, documentary, current events, and arts and culture programming via websites and computer applications; providing information in the field of entertainment, sports, music, news, documentaries, current events, and arts and culture via websites and computer applications; providing information, schedules, reviews and personalized recommendations of educational programs, entertainment, motion pictures, theatre, arts and cultural events, concerts, live performances, competitions, fairs, festivals, exhibitions, expositions, and sporting events; publication and presentation of reviews, surveys, and ratings; news reporting."

Trademark classes are very important because the trademark registration will only protect Apple's trademark(s) in the classes that have been identified in their application.

New Apple TV logo Dimensions for Smart TVs

The one oddity regarding Apple's trademark filings for their figurative version of Apple TV came from the PDF of the logo from USPTO. In both filings, the logo takes on a wider design.  

While the reasoning for the changed design dimensions to a wider version isn't officially mentioned in Apple's trademark filings, it would stand to reason that the design is for the likely use with on-screen Smart TV programming guides that support Apple TV. Samsung's smart TV is an example below.  

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