The Toronto Star's business reporter got a little too excited over a simple trademark filing made in Canada for Apple Card and Apple Cash this week. The image below is a partial image of the Canadian filing for the figurative trademark representing Apple Card.

The title of the Toronto Star's report is "Apple credit card rumoured to be launching in Canada." So where's the rumor? It appears that the trademark filing is proof enough for the Toronto Star. No other proof was provided in their report.

The report states that "The Apple Card is expected to launch this summer in the U.S., but the Canadian launch, if it happens, could still be some time off since it typically takes up to 10 months for a trademark application to be reviewed for approval here, according to Toronto-based intellectual property law firm Heer Law."

With Canada being a major market for Apple Inc., Apple Card will likely be coming to Canada and other markets once certain legal hurdles are worked out and the card has been proven to be successful. A simple trademark filing doesn't make it a rumor. It's simply Apple legal laying the ground work for Apple Card in Canada at sometime in the future.

Patently Apple posted a report on July 16th titled "Apple Files Standard & Figurative Trademarks for Apple Card and Apple Cash in Europe and Hong Kong." Those filings made abroad won't instantly translate to the Apple Card being made available in the short term. 

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